THE AYALA group, which has debuted into the motorcycle business through a partnership with Austria-based KTM AG, has sold its very first KTM motorcycle. The buyer of the KTM 1190—which is designed for adventurers who like offroad traveling—is Tjader Regis, a businessman from Davao City and proprietor of Davao UAS Photography, which specializes in unmanned aerial systems technology.
Regis bought the KTM unit for P1.19 million in cash, bringing home the new bike from the KTM showroom on opening day. No less than Ayala Corp. chair and CEO Jaime Augusto Zobel de Ayala handed over the bike to Regis, an avid biker for more than 15 years now. This is his third KTM bike purchase.
The newly-sold KTM bike, however, is not yet one that is made in the Philippines. Ayala’s deal with KTM to manufacture these bikes under Integrated Micro-Electronic Inc.’s production house in Laguna would start only by the first quarter of next year. But the partnership with KTM comes with a distribution capability so the Ayala group has started introducing the brand here this year. Doris Dumlao-Abadilla
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