Isuzu Truck Fest unveils modern iteration of the Jeepney

This weekend, Isuzu Philippines Corporation (IPC) held its Isuzu Truck Fest showcasing its latest truck line-up at the SMX Convention Center in Pasay City, IPC’s truck display bares its core values of dependability, durability and reliability. It is with these same core values that IPC came up with a Jeepney concept which will hopefully replace the aging and dilapidated PUV’s on the road someday.  Although this is just a concept vehicle and prototype only, the vehicle should be ready very soon and IPC hopes that the government can step up in finalizing the PUV’s modernization program. Built in collaboration with coachbuilder Centro Manufacturing Corp., it comes with a more fuel-efficient powerplant and is based on the brand’s NHR truck platform that conforms to today’s more stringent safety standards. The designers of this prototype didn’t fail to include the familiar vertical slotted grille design similar to the ubiquitous Jeepneys on the road.

One of the country’s most trusted truck brand

One of the country’s most trusted truck brand, Isuzu has been a consistent segment leader specially for its light-duty N-Series trucks which holds the top position for 17 consecutive years. In the past two years, however, the trucks and buses segment also saw a significant increase in demand which is parallel to the growth of the economy, which is why IPC’s medium and heavy-duty trucks sales increased by around 13% in 2016.

“The key to our success is not on the sale of our trucks, it’s on the full service that comes with every purchase. With every truck purchase, we provide product orientations, driver’s training and even a professional analysis on fuel consumption and actual vehicle operation” said IPC President Hajime Koso. “A truck is probably one of the most valued investments for a company, which is why aside from providing quality products, Isuzu guarantees availability of parts and reliable service” he added.

Leading the 12-truck display line-up were the two (2) units each Isuzu NHR with flexi truck 10 x 10 body and FVM with Fruehaf wing van, which are specially built by IPC’s trusted body builders Kyoei Kogyo Philippines Corp. (KPC) and Centro Manufacturing Corporation respectively.

Completing the light-duty truck line-up were the Isuzu NHR with iVAN body option, NHR jeepney prototype, NPR dropside, NPR aluminum van and NQR Garbage Compactor. For the medium to heavy-duty segment, IPC displayed the FVM with crane, CYZ51 dump truck and EXZ51 tractor head.

Adding more diversity to the show, IPC displayed its leading light-commercial vehicles, two (2) units each of the Isuzu mu-X Black Series and Isuzu D-MAX X-Series.

“Every year we try to make the show even more exciting and worthwhile for truck buyers to visit. The introduction of the Isuzu NHR with flexi truck 10 x 10 body and FVM with Fruehaf wing van are our latest addition to the wide array of body applications which can be done on our trucks. Hopefully, it will attract more customers to buy these models thru this display” Koso added.

Along with the vehicle display, different body builders were on-site so that customers can immediately discuss their purchase requirements upon picking the right truck for their business. Present during the show were Centro, Almazora, KPC, Multilift, Transbilt, Versatemp, Red Dragon, CoolAire and JVF Commercial.

As an additional treat, all registered customers during the show are entitled to receive free dashboard camera and P10,000 worth of fuel card for every closed transaction until June 30, 2017.

“For Isuzu, there is nothing more valuable than the trust that we get from our customers, it is for this reason, that we continue to provide excellent products and service that best suits the demands of the market” Koso said.