Pilipinas Shell and Subaru cars form new alliance

October 16,2017

Left to Right: Arvie Fugoso, Dealer Sales Manager, Motor Image Pilipinas, Inc.; Joey Picadizo, National Sales Manager, Motor Image, Pilipinas, Inc.; Uzzi Asuncion, Marketing Manager, Motor Image Pilipinas, Inc.; Gerry Hernandez, General Manager, Motor Image Pilipinas, Inc.; Anthony Lawrence Yam, Vice President for Retail, Pilipinas Shell; Kit Bermudez, Shell Retail Marketing Director and Strategy Manager, Pilipinas Shell; Maan Abas, Shell FuelSave Brand Manager, Pilipinas Shell; Mark Malabanan, Shell V-Power Brand Manager, Pilipinas Shell

Pilipinas Shell and Motor Image Pilipinas, Inc., the local distributor of Subaru, recently signed a collaborative partnership. Under the agreement, Pilipinas Shell and Subaru will be working together for future marketing collaborations. Represented by Pilipinas Shell Vice President for Retail Anthony Lawrence Yam and Motor Image Pilipinas, Inc. General Manager Gerry Hernandez, represented their respective brands in the formal signing ceremony and exchanged tokens to symbolize their alliance.
“We believe that not all fuels are created equal, and the same goes for cars. The fuel you use can make a big difference in your car’s performance, which is why we take pride in being Subaru’s preferred fuels brand in the Philippines,” shared Yam, further emphasizing what cemented their alliance with the automotive manufacturer.
As part of the agreement, Subaru vehicles will be complemented with Shell’s lineup of quality fuels, including Shell’s premium performance fuel, Shell V-Power with Dynaflex Technology. Shell V-Power’s Dynaflex Technology is designed to help restore your engine’s performance by actively removing and preventing the build-up of fuel system deposits and reducing wasted energy, delivering Shell’s best-ever performance and efficiency.
Buyers of new Subaru cars will also be given Shell Welcome Kits which contains Shell Fuel Vouchers, to give Subaru car owners and their newly rolled out car a head start.  Also included in the kit is a Shell Car Charger, to ensure that their valued customers’ gadgets are fully charged while on the go. Lastly, an SM Advantage Card is also provided for the car owners to earn points while refueling, making their trip to Shell a rewarding experience.
With their new alliance, Pilipinas Shell and Subaru will be working together to further push the boundaries of energy and innovation both in laboratory testing centers and on the road.
By providing quality fuel products and services to motorists around the world, Shell gained its foothold as a global leader in power and energy that pioneers next generation technology in developing new energy sources for a reliable energy mix, producing smarter products and promoting its smarter use, building smarter infrastructure and providing energy efficient engineering solutions that ultimately promote clean and efficient transport, sustainable mobility, energy efficiency and a new energy future to address the energy challenge.

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