Crown Concept car goes through Nürburgring proving


Toyota Motor Corporation (TMC) unveiled the Crown Concept vehicle at the 45th Tokyo Motor Show 2017 last Wednesday, Oct. 25.

The first Crown model debuted in 1955. It is the brand’s 15th generation Japanese domestic flagship sedan.

Scheduled to be available commercially around summer next year, the Crown Concept was developed in pursuit of driving performance and connected technology.

Packed with Toyota’s innovative connectivity technology, the Crown Concept pairs intelligence with high performance as part of Toyota’s pursuit of “Fun to Drive” philosophy.

By building the new Crown Concept on a platform based on the Toyota New Global Architecture (TNGA), the car underwent a very thorough testing regimen on the proving grounds of the famous Nürburgring track in Germany.

Aside from responsive handling, driving stability and ride comfort are two more features not compromised whether driving in low-speed or high-speed areas, and on most rough or smooth surfaces.

Everyone’s safety

Toyota announced that complete implementation of its Data Communication Modules (DCM) will come standard in the commercial model of the Crown Concept using massive data collected and made available online.

Toyota’s advanced technologies are not just only about automatic braking, but also ITS Connect, a connected technology service that enhances safety not only of the driver and passengers but of the people in the surrounding areas. This is possible by sharing information on things like traffic signals and data from other vehicles.

Toyota has contributed to the early development of connected technology by participating in public and private demonstration experiments to make sure the infrastructure will soon be available commercially.

With this mobility service platform, Toyota aims to contribute to reducing traffic jams in cities by utilizing collected data about traffic congestion and flow.

This technology also allows the owner to diagnose vehicles remotely using vehicle data collected from DCMs to predict potential vehicular issues and the schedule of vehicle maintenance.

There will be call centers that can provide quick and appropriate support to the customers.

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