JAC seeks bigger growth in PH


TAC president Val de Leon, JAC Motors chairman An Jin, TAC vice chairman Atty. Rene Limcaoco, and JAC Motors vice general manager She Cairong during the recent opening of the JAC dealership in Alabang

China’s state-owned Anhui Jianghuai Automobile—better known as JAC Motors—looks to drive greater growth by seeking international partners.

Just recently, the company, ranked within China’s top 10 auto manufacturers, made headlines when it teamed up with Volkswagen of Germany for a $740 million (P38 billion) worth of project that would build 100,000 pure battery electric vehicles a year.

Indeed, this is just one of JAC Motors initiatives to build a strong global brand. Here in the Philippines, it partnered with Triesenburg Auto Corp. (TAC) to exclusively distributor its latest generation vehicle models.

M3 van

TAC, through its newly opened showroom in Westgate Alabang, recently presented its latest line up comprising of sedans, sport utility vehicles, and multi-purpose vehicles.

“We are honored to partner with JAC Motors as the exclusive distributor of its innovated vehicles with cutting-edge design and technology. TAC has become a part of a significant change, a transformation which would set a new trend in the car industry and the competition,” promised TAC president Valentino de Leon during the launch.


TAC is operating under the Lica Auto Group, the largest multi-brand group of automotive retail and service companies in the Philippines. It holds top awards in sales, service and customer ratings on automotive dealership operations of some of the world’s leading car brands in the country.

‘Forget Normal’

The launch event centered on the “Forget Normal” theme that seeks to change Filipino buyer’s perception on Chinese branded vehicles, JAC Motors particularly. De Leon further explained that this phrase of breaking away from the usual and conventional is very evident from the vehicles that are currently on display at its Westgate showroom, and at the ongoing Manila International Auto Show that runs until April 8.

S3 compact SUV

Aside from the one in Alabang, TAC is also set to open showrooms in Sta. Rosa, Laguna and in Pasong Tamo, Makati.

“JAC Motors is an automaker that has developed full-line vehicles including light, medium and heavy trucks, sedans, MPV, SRV, buses, chassis, engineering machinery, engines, and gearboxes, using its independent brand. From Hefei in China’s Anhui province where the company maintains a research and development center, JAC Motors also founded China’s first overseas research and development center in Turin, Italy, and a second in Tokyo, Japan,” said De Leon.

Formidable lineup

During its presentation at MIAS, JAC Motors will be treated to the company’s latest passenger vehicles—S1, S2, S3, S7 SUVs; J4 sedan; M3 and M4 MPVs; as well as the T6 pickup, X200 light truck and Sunray van.

De Leon said that JAC Motor’s sedans will not only be attractive but also priced competitively: the J4 1.5-liter manual and J4 1.5-liter CVT are priced P660,000 and P710,000, respectively.

On the other hand, the S1 mini SUV (1.3-liter manual) is priced at P575,000, while the S2 1.5-liter manual and S2 1.5-liter CVT compact SUVs are at P690,000 and P755,000, respectively.

S2 Sub compact SUV

The S3 1.6-liter manual is priced at P860,000; while the S3 1.6-liter compact SUV 6 CVT is at P910,000. The S7 2-liter DCT mid-sized SUV is at P1.39 million.

JAC Motors vans are available at P875,000 for the M3 1.6-liter manual, P915,000 for the M3 2-liter manual, and P1.195 million for the diesel-powered M4 1.9-liter manual.

Very soon, De Leon said, JAC Motors will also be introducing the diesel-powered 1.9-liter manual T6 double cab (P885,000) pickup truck, the diesel-powered 1.9-liter manual all-wheel drive T6 double cab pickup truck (P1.05 million), the diesel-powered X200 1.9-liter manual cab chassis configuration (P690,000), and the diesel-powered X200 1.9-liter manual in dropside configuration (P790,000).

S1 mini SUV

De Leon said also coming are the large vans, including diesel-powered Sunray 4 Series, a 2.8-liter manual that seats 15 (P1.25 million); Sunray 4 Series, a 2.8-liter manual that also seats 15 (P1.765 million); and Sunray 6 Series, a 2.8-liter manual that seats 17 (P1.82 million).

Numerous awards

The state-owned automobile and commercial vehicle manufacturer has earned numerous awards making it one of the top car brands in the international automotive industry and so far produced nearly 500,000 vehicles since its started operations.

J4 sedan

Aside from Asia, JAC Motors has also been exporting products to the regions of South America, Europe, and Africa, establishing strong tie-ups to more than 130 countries around the world. JAC Motors currently boasts an annual vehicle production capacity of one million units.

As a promotional offer, JAC will be providing an additional P50,000 discount for bookings made on any model at the MIAS.

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