Jaguar and Land Rover stage experiential tour


A pre-fabricated steel stucture tests the Land Rover’s mettle for steep inclines and sharp descents.

All British Cars, the sole and authorized dealer of Jaguar and Land Rover vehicles in the Philippines, held a three-day experiential test drive event showcasing the capabilities of the two iconic British brands under simulated extreme road conditions in a controlled environment.

Dubbed as Jaguar’s “The Art of Performance Tour” and Land Rover’s “Above and Beyond Tour,” the two-in-one event was held last May 25 to 27 at the Mega Tent Events Venue along C5, Quezon City.

Gerry Alejandro, president of Coventry Motors Corporation, the distributor of Jaguar and Land Rover, was present during the first day and media portion of the event.

He said, “It’s the first time to have such an event, combining Jaguar’s Art of Performance and Land Rover’s Above and Beyond Tour together in one event. We have several new models available for the test drive including the new E-Pace and F-Pace from Jaguar and the new Velar and all-new Discovery from Land Rover.”

This year, Land Rover also commemorates its 70th anniversary, with the event showcasing the rich heritage and legacy for both brands with a photo wall display of the brands’ historical highlights and timelines.

Land Rover is considered as the world’s leading manufacturer of premium all-wheel-drive vehicles, while Jaguar is one of the leading premier luxury sports saloon and sports car marques with its main manufacturing plants centered in the UK, and additional plants in China, Brazil, India and Slovakia.

In the Land Rover’s “Above and Beyond Tour,” visitors were able to test drive the all-new Discovery, Range Rover Sport, and Velar models in simulated extreme road conditions, including steep inclines, sharp descents, side tilts, a bumpy course, and even a wading pool to simulate flooded streets or river crossings.

For the obstacle course, a pre-fabricated steel stucture simulated both a steep incline and sharp descent.

For safety purposes, the angle was designed with a 33-degree slope although organizers claim the Land Rovers could handle steeper slopes.

The Jaguar displayed agility and sure-footedness during the various tests.

The bumpy course obstacle is designed to simulate rocky off-road conditions to demostrate how these SUVs easily articulate their front and rear axles and transfer power to the wheel/s that need the most traction.

For the Jaguar “Art of Performance” segment, a Jaguar XE and an F-Pace model was used to demostrate how agile and sure-footed these cars are even when driven hard and in difficult road conditions.

The first stage allowed participants to push these Jaguar vehicles to the limit by charging their way through wet and slippery roads and slaloms as well as a speed courses, showing how these luxury vehicles perform under difficult road conditions.

Over the years, both brands have developed highly capable performance vehicles, and yet managed to cocoon the cabin with modern day luxuries and accoutrements.

Ride comfort has also improved from each new generation of vehicles, thus the event aimed to show participants that even if these premium vehicles feature all the luxurious refinements expected from a premium brand, they are very much capable of handling and performing under extreme road and even off-road conditions.

According to the organizers, this event marks a first for Jaguar Land Rover Asia Pacific and for All British Cars following the latter’s appointment as sole exclusive dealer earlier this year, as these tours have been staged in various markets across the world where Jaguar and Land Rover have a presence.

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