For this year’s Porsche Design Spring Summer collection, German fashion model Lars Burmeister takes center stage and is the new face for the brand. Born in 1984 in Hamburg, the 6’1” model is also a seasoned mechanic and high fashion brands signed him up for his cool blue eyes and well-chiseled leading man looks. He has also appeared in leading European lifestyle magazines like GQ and VMAN and has modeled for Louis Vuitton, Dolce & Gabbana, Zara, Giorgio Armani and Givenchy. Photos for the SS2018 Porsche Design collection were taken by Benjamin Kaufmann with Burmeister posing with a classic Porsche 911 G50 Cabriolet in Grand Prix white color. Burmiester is seen modeling the current leather jacket collection and chronograph timepieces that matched well with the classic looks of the air-cooled 911 sportscar.
Also for the SS2018 active wear collection was inspired by Porsche‘s Mission E-Concept sports car. The brand’s active wear centers on the theme – “Power of Fusion” which blends performance, comfort and health by blending sportswear, fashion and technology. Its Urban Kinetics line also reflects the needs of a 24/ 7 week in steady movement and mobility. Its contemporary style paired well with the high-end technical features and love for detail the Porsche Design active wear collection is known for.
For its SS2018 luggage line up, Porsche Design features the Shyrt 2.0 and the new Urban Carrier collection. The Shyrt 2.0 Shoulder Bag comes in two styles and is perfect for keeping your essentials organized and close to hand, a smart accessory to have when it comes to running errands and travelling. Sturdy yet soft nappa leather is highlighted with hardware is in brushed steel finish. The interior is spacious enough to store away a tablet, the internal pockets can be used to securely store your keys and smartphone. The shoulder strap is length adjustable to either carry the bag over the shoulder or cross body.
The Shyrt 2.0 leather-trimmed brief bag is designed with business trips in mind, with the same soft nappa leather highlighted with square shaped metal elements in brushed steel finish. Roomy and spacious, all documents, tablet and notebook can be stored away safely. The spacious interior features a collection of zipped and patch pockets for organizing small essentials, such as smartphones, etc. The black all-leather version is topped with two handles and a detachable shoulder strap. With trolley link on the backside for easy attachment to luggage.
The new Urban Carrier collection it keeps the modern and straight aesthetic of the brand the focus is clearly set on material choice and hand feel. Vegetable tanned pull up leather is combined with sturdy trims in metal silver. The leather shows a characteristic structure and color variations are of natural origin. As a premium natural product, leather is sensitive to the effects of light and water, yet it ages beautifully and a worn effect is showing the value of this collection. The Urban Carrier starts off with a decent range of bag styles in black, but two more colors, cognac and espresso will be added by the end of 2018.
For more information, visit any of the three Porsche Design Stores located at the Ground floor Newport Mall (Resorts World Manila) tel. number 832-6413, Shoppes at the Boulevard (City of Dreams) tel. number 893-9100 and Mid-levels East Wing (Shangri-la Plaza) tel. number 696-4217 or log on to www.porsche-design.com.
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