Formula One and high-end timepieces seem to be a match made in marketing heaven, but the reality is we know of very few F1-inspired timepieces that have become truly desirable. An Audemars Piguet Rubens Barichello? We’ll take the AP without the RB, thanks very much. Watchmaker Armin Strom is about to join the fray, teaming up with the Virgin Racing F1 team. The new watch brand will be known as, naturally, Armin Racing.
Armin Strom is a tiny watchmaker in the Swiss realm, employing only 16 persons. However, it is known to be as premium as they come. Everything is manufactured in house. Over its 40-year history, Armin Strom has been known for his hand-made skeletonised and hand-engraved watches. Armin Strom AG was founded in 2006 and is based in Biel, Switzerland.
The first collection of the partnership is shown here; price and availability will be announced later.
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