Chicdriven Expo: high gear on 4th year

By Jeanette Ipapo-Tuason Philippine Daily Inquirer September 05,2018

Jeanette Ipapo-Tuason and
Issa Litton

It started as a motoring column to help empower women on the road. But today it has evolved into advocacy that helps women be better versions of themselves.

Back in 2014, I partnered up with host and media personality Issa Litton to organize the first-ever Chicdriven Expo.

I was pregnant with my twins at that time, my fourth and fifth children. I was also an entrepreneur who was handling three to four businesses with my husband.

A lot of women are in the same shoes as I am, all trying to be superwoman.

But the reason I could balance (sort of) my crazy life was through the support of my family, friends and passionate people who shared their knowledge, inspired and empowered me to be a better version of myself.

This gave me the idea of creating an event that would bring together individuals to share their life hacks to help women in their multifaceted lives.

The expo featured free seminars on road safety, entrepreneurship, parenting, financial wellness, “better me” (beauty, health, and fashion), and cooking demos.

Now running on its fourth year, the expo is slated on Sept. 29 and 30 at the Alabang Town Center, and is supported by La Germania, Nissan Philippines, Standard Insurance, Krispy Kreme, Bioderma, Marie France, Philippine Daily Inquirer and Facial Care Centre.

This year we are excited to share the experience of creating your own vision board with Trixie Esguerra.

Marie Kondo’s Konmari certified trainer Christine Dychiao will discuss tips on the “art of tidiness” for home matters.

Husband and wife team chefs Rolando and Jacque Laudico will once again provide us with cooking demos.

Tips on how to take better care of ourselves come from Chris Villonco, Bianca Santiago and Patty Laurel-Filart for the Better Me.

A special wellness segment presented by Tessa Prieto-Valdez on Saturday will include a zumba session and a gong blessing with yoga expert Rosan Cruz.

Also, a big part of the expo is our breast cancer awareness advocacy with Zonta Club of Alabang. The “Dibdib ko, alaga ko” dampaign this year will include a two-part program which will consist of the Pink Bra Fun Run and free breast screening on the weekends of October at the Alabang Town Center.

A breast cancer seminar given by the CHO and GAD offices of the City of Muntinlupa will also be one of the event highlights.

The Pink Bra Fun Run is open to all runners ages 18 and above, and will take place on Sept. 30 at 6:30 a.m. at the ATC parking lot in front of Rustan’s.

The 3K course will have several activity stations that participants need to complete. The first three finishers for both male and female category will be awarded prizes by our sponsors.

Registration fee is P500, and finishers will be treated to Krispy Kreme donuts and loot bags.

They say the surefire way to happiness is to give back. And I usually say you cannot give what you don’t have. So, this year, join us as we share, inspire and empower … to be a better you and me!

For more details, log on to Facebook/Chicdriven or at

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