Volvo cars and crayfish have something in common

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The 2018 World Car of the Year Volvo XC60

Every year, the Nordic Chamber of Commerce of the Philippines (NordCham) throws a huge crayfish party at the Sofitel Philippine Plaza Manila as a nod to Nordic tradition. But what do crayfish and Volvo cars have in common? This very odd combination of seafood and set of wheels set the stage for the creation of Volvo.

It was August of 1924 when Volvo founders Gustaf Larson and Assar Gabrielsson had a chance meeting at Sturehof restaurant. Over crayfish, their conversation turned towards cars. “Couldn’t Sweden produce its own cars?” It was a question that led them to design the first Swedish car, the Volvo OV4. The rest, as they say, is history.

That is why Volvo Philippines actively participates this annual feast with having their latest Volvo models seen gracing the packed Harbor Tent of Sofitel. This year, it was the World Car of the Year winner Volvo XC60 and the Volvo S90 that was chosen to be on display and be part of the event. The XC60 won its global accolade as this year’s best car was chosen by a panel of car experts and enthusiasts.

Volvo Philippines, Chris Lee Yu and NordCham, Bo Lundqvist

True to its theme “Vikings”, guests composed of foreign dignitaries, celebrities, multinationals residing and visiting in the Philippines, as well as the local community all put in the effort to come in costumes. The event also showcased mouthwatering Nordic cuisine, a wide selection of Scandinavian dishes, and free flowing beverages.

Volvo Philippines, Chris Lee Yu and Sofitel Philippine Plaza, Yasmine Hidalgo and the Viking troops

The annual charity event welcomed over a thousand guests all wanting to share their blessings to the youth of the Chosen Children Village. Volvo Philippines continues to donate not only financially but also take time to spend time with the children at the home. As official partner for the past three years, Volvo cars has ferried NordCham officers and patrons to Cavite and be part in bringing joy to these children.



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