Foton opens La Union showroom
Foton Philippines recently opened its 26th showroom in the northern municipality of Bauang, La Union.
The massive new facility, conveniently located along MacArthur Highway, is built on a 4,400-sqm lot with a 500-sqm showroom.
It will carry Foton Philippines’ entire transport lineup comprised of passenger vehicles, light duty trucks, and heavy duty trucks.
The covered service area spans 2,300 sqm. The service area is capable of accommodating various vehicles. It has lift stations for the smaller vehicles, and service pits for the large trucks.
A group of young enterpreneurs under Absolute Advantage Inc. (AAI) heads the dealership. AAI president Adrian Gabriel S. Go officially turned over the keys to its first customer during the opening day.
Rommel Sytin, president of United Asia Automotive Group Inc. (Foton Philippines), expressed optimism that the new showroom will be spearheading the brand’s further expansion in the northern provinces.
Foton has been expanding its presence in the Philippines. Foton inaugurated its 11-hectare, P1.2-billion assembly plant in Clark, Pampanga. This has enabled Foton Philippines to assemble its most popular vehicles, as well as provide more robust parts and sales support for its customers.
Foton has been building on partnerships to boost the performance and reliability of its vehicles. Engines for many of its passenger vehicles are supplied by US manufacturer and diesel expert Cummins.
Foton already has the biggest dealer network for a Chinese automotive brand. It is opening more new dealerships in the coming months, including one in Pasig on C5; Bacoor, Cavite; and one of its biggest facilities in Puerto Princesa, Palawan.
Bauang is a bustling area, located just 10km from San Fernando, the provincial capital. La Union’s famed beaches, suitable for surfing, are just a few minutes’ drive away, as is the famed Thunderbird resort at Poro Point.
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