Foton strengthens presence in Bacoor

By Charles E. Buban Philippine Daily Inquirer February 13,2019

Foton Motor Philippines Inc. (FMPI) continues its nationwide dealer network expansion with the official opening today of its 28th dealership located in Bacoor, Cavite.

Rising along Bacoor Boulevard (formerly Molino Boulevard) in Barangay Niog III, the 2,500 sq.m. dealership is set to display seven of Foton’s popular passenger vehicle models, as well as nine of the brand’s light and heavy duty truck models.

“This is a complete dealership: Aside from the two showrooms, we have 10 service bays ready to provide our customers the best maintenance care as well as high-quality repair service for their beloved Foton vehicles,” says Foton Bacoor, Cavite president and GM Paul Angelo Tionson.

Tionson says he is confident—despite his group’s first venture in the automotive business—in the support that FMPI provides its network of dealerships and is proud that Foton Bacoor, Cavite will be bringing a whole range of competitively priced and very dependable vehicle models to its market.

Emerging player

Indeed, Foton is now an emerging player in the domestic automotive industry as it takes advantage of the country’s huge demand for infrastructure and other major construction projects that require transport vehicles, machinery and heavy equipment.

“This is perhaps, what convinced us to partner with FMPI as they have a product line up that suits well to our market that requires a dependable business partner, an ideal personal transport, or reliable work vehicle. With FMPI’s expertise, we will surely help the steady growth of the brand and in the process, contribute to the economy of Bacoor,” explains Tionson.

Foton currently has several product offerings: passenger vehicle models like the Toplander SUV and Thunder pickup truck; passenger vans like Transvan, Traveller, and Toano; light duty trucks like the Tornado series; heavy duty trucks including dump trucks and tractor heads; and heavy machinery like wheel loader and excavator.

“With all these Foton vehicle models that we offer, we will be able to give our market not only here in Bacoor area, but also in Kawit, Imus and even Las Pinas, and other nearby cities of Metro Manila, the very best deal. With Foton Bacoor, Cavite, we hope to become the city’s partner in economic growth by providing a wide range of passenger and commercial vehicles serving various purposes at cost-effective prices,” assures Tionson.

Similar to the Absolute Advantage Inc. (FOTON La Union) and SteeringWheel Inc. (FOTON Puerto Princesa), Alphamile Automotive Dealers Inc. is also a first-timer in the car dealership scene.

“FOTON has been expanding its product offerings, fortified with the launch of Blue Energy Euro 4 vehicles in our commercial and passenger vehicle line-up. Apart from the vans, pick-up trucks, SUV, trucks, and heavy equipment, FOTON will continue to introduce wider range of vehicles across various segments including upgraded variants of the Gratour MiniVan, new compact AUVs, and more innovative commercial trucks.  These vehicles will spell the difference in 2019 and will help to continue propel the FOTON brand to increase its Market Share – the main goal of President Sytin for the year 2019.” said Levy Santos, FMPI VP for Sales.

Santos added, “FOTON Philippines has a clear plan to deliver notable sales and aftersales, as much as we also want to expand business through retail and corporate and fleet sales. Another opportunity for FOTON is the PUV Modernization Program that aims to modernize our jeepneys — providing a huge growth potential with the increasing demand on Light Commercial Vehicles, Light Duty Trucks, Medium & Heavy Duty Trucks and heavy equipment set to support the various infrastructure projects of the government.”


My warmest greetings to the United Asia Automotive Group Inc. (UAAGI) and Alphamile Automotive Dealers Inc. for the successful launch of FOTON Philippines’ newest showroom in Bacoor City.

We are very grateful that you have chosen to invest and establish your 28th dealership branch in Bacoor. I am elated to see your company’s aspirations turn into fruition as you join the roster of thriving businesses in our locality that continue to enrich the living experiences of our citizens.

As one of the most trusted automotive companies in the world, FOTON has truly revolutionized people’s lives through the power of mobility. And in the coming years, it is my fervent hope that you will continue to grow and break new ground in the automotive industry.

Congratulations and best wishes!



This grand opening and official blessing of FOTON BACOOR CAVITE fills my heart with joy that comes from great positive anticipation, as it happens right at this time when the City of Bacoor is gearing up to become the next economic giant of the Calabarzon Region.

This is the exciting vision we have for the City of Bacoor; and the work for it has already commenced with great alacrity. The exodus into our city of many industries and business establishments has begun; it is heartening to see that FOTON BACOOR, CAVITE is quick to recognize the wave of the future and has readily secured its place here.

I commend the sharp business acumen of the people behind FOTON BACOOR, CAVITE. Your keen sense of business currents and trends will certainly do you well. And being Asia’s largest commercial vehicle manufacturer of a wide range of commercial vehicles such as passenger buses, light-, medium-, and heavy-duty trucks, agricultural and heavy machinery, your coming to the City of Bacoor actually contributes to making these drifts and trends resound more clearly for others to follow.

My warmest congratulations and best felicitations!


Mayor of the City of Bacoor

Rommel Sytin, Foton Motors Philippines president


The market demand for commercial vehicles outside the National Capital Region is expected to grow even further in the coming years. Having said that, it is our responsibility to reach out and provide our products and services that will make it more accessible and convenient to our customers, wherever they are located. The grand opening of FOTON Bacoor is the latest proof point in the ongoing expansion of our dealer network across the country, helping support our aggressive growth and ensuring that we are delivering a consistent and world-class customer and ownership experience in markets in all rural and urban areas

Congratulations FOTON Bacoor,

welcome to the FOTON family!

Rommel Sytin

President, Foton Motor Philippines, Inc.


We at Team FOTON Bacoor, Cavite, are proud to bring FOTON’s diverse lineup of passenger vehicles, light duty trucks, heavy duty trucks, and heavy equipment to the city of Bacoor. One of only a few dealers that showcase FOTON’s full line, we are confident that we have the right vehicle for every Bacooreno and Caviteno.

Bacoor has always been brimming with potential, with multiple cities in both Metro Manila and Cavite within reach. It is small wonder that the city boasts the most number of automotive leads in Luzon, outside of Metro Manila. Our team is ready to capitalize on these opportunities, not only through opening our doors of our new dealership to everyone, but also through expanding our reach as far as Bacoor’s versatile location takes us.

Our greatest pride is knowing that as we work towards expanding FOTON’s footprint, we are able to help the next family man find the right car, and the next entrepreneur the right investment. It is with this mission in mind that we look towards the coming years with optimism.

Thank you!

Paul Angelo Tionson

President and General Manager

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of Cebudailynews. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.