Audi PH off to a roaring start in 2019
Audi PH’s sales of 203 units for January and February alone was officially its highest on record.
And it also gave the renowned German brand with four rings the leadership in the local luxury car segment with an estimated 39 per cent of the market share.
The strong rebound of Audi early in the year saw it rise above the big players in the Philippine premium car market led by BMW, Mercedes Benz and Lexus.
And Audi also followed the exciting trend in both the global and local luxury car segments.
According to reports, the luxury car brands in the country enjoyed a remarkable 17 per cent growth from the first two months of the 2018.
This surge in sales is being credited to the well-sustained introduction of new models by almost the major players coupled with the resilient Philippine economy.
Even in the global front, the luxury market has managed to post growth and remains unscathed by the struggles of key economies.
The outlook for 2019 is also bright and the Philippine market should also be able to deliver good numbers even as mass automobile manufacturers are struggling with margins.
In its latest report, the Chamber of Automotive Manufacturers of the Philippines, Inc. (Campi) bared that sales slowed down by 8 percent to 53,215 units from 57,821 units in the same period last year.
February numbers, however, showed a slight improvement, up by 0.6 percent to 26,327 units compared to the 26,176-unit sales in the same month in 2018.
Data obtained from sources indicated that among the other high-end manufacturers, erstwhile leader BMW was able to sell 122 units for the first two months, 97 for Mercedes Benz and 93 for Lexus.
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