Hella enjoys sales surge in aftermarket scene
Automotive horns developed by Hella produce varying sounds—from soft timbre and mellow to strong penetrating ideal during offroad driving conditions.
In 2017, Florida-based Zion Market Research published a report indicating that global car accessories market—valued at $360.8 billion in 2016—will reach approximately $519.01 billion by 2022.
“Over the years, the car accessories market has grown in terms of product range and application types, and has become quite established due to increasing popularity of car customization among consumers. These days, consumers are more focused on enhancing vehicle aesthetics, safety and improving comfort, which led to renewed interest in car accessories,” noted Hella Asia Country Sales and Marketing manager for Philippines Jason De Leon.
De Leon shares that here in the Philippines, demand for car accessories is gaining traction, and is set to compete with original equipment manufacturer (OEM) segment in the next few years.
“This is because the aftermarket segment offers a more diverse range of customization in terms of design and types of materials employed. Germany-based Hella has been witness to this growth considering the brand has been in the Philippines for four decades, not only as an OEM (original equipment manufacturer), but provider of aftermarket automotive parts,” explained De Leon.
Aside from being one of the top OEM automotive spare parts suppliers in the Philippines, Hella is making strides in the local aftermarket scene especially with its wide range of graphite-coated wiper products, high performance horns, and uniquely designed and engineered replacement bulbs.
Being smart on the road
“Hella believes being smart on the road is the key to avoiding vehicular accidents, and so the company’s development teams—located in several parts of the world (including China, India, Japan, New Zealand, South Korea, and Vietnam in the Asia Pacific region)—continue to design new, if not refine existing products. As country manager, I could also suggest specific requirements so that HELLA could deliver products that suit the needs of aftermarket clients here,” he shared.
Hella’s PowerBleu performance replacement bulbs upgrade a vehicle with bright xenon-like white light for worry-free driving at night.
But aside from four-wheeled vehicles, De Leon said Hella is also active in the two-wheel market supplying products like its twin electrode composition motorcycle spark plug (for longer life, self cleaning feature and more power).
“As long as the market needs replacement products that would make their rides safer, more comfortable, if not better-looking, the 120-year-old brand will continue to deliver them,” assured De Leon.
Indeed, innovations from Hella will continue and contribute significantly to support major automotive market trends that would make vehicles a lot more safer and comfortable to drive.
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