Black Rhino Wheels redefines off-road glamping
Black Rhino Wheels in collaboration with Overland Kings, a new hub for off-roaders and adventure seekers opened a new outlet store for its Black Rhino off-road alloy wheels. Overland Kings is the go to place for outdoor lovers for all their equipment and gear. Outdoor adventure trailing using lightly to heavily modified 4×4 off-road vehicles have been a growing market in the last decade.
“Black Rhino Wheels certainly compliment the overlanding lifestyle as our customers not only want to look good, but also upgrade their vehicles to have the proper wheels and tires for any type of terrain. This is also good news for our customers from Alabang or Paranaque who can now purchase our wheels at a closer location” says Sam Liuson, President of Black Rhino Wheels Philippines. The Outlet Store will also be a channel for customers to purchase older designs of Black Rhino Wheels at a discounted price.
Overland Kings is the brainchild of Joel Pedro, scion of the popular Hapee toothpaste brand whose passion for outdoor adventures gave him the inspiration to cash in on the growing demand for offroading and camping lifestyle. He calls himself the company’s “chief adventure officer” as opposed to having the usual CEO or MD title.
Overlanding is a term that originated from Australia which refers to traveling to remote destinations where the journey itself is part of the experience. “We are promoting this lifestyle for people to get away from the stressful concrete jungle and have a great time. It’s family time away from gadgets and social media.” says Pedro.
The word “glamping” on the otherhand, was known to have appeared first in UK back in 2005. After a decade, the word was added to the Oxford English Dictionary in 2016. However, the concept of “glamping” is certainly nothing new. It is the portmanteau of glamour and camping, connoting that of luxurious tent living. It is said to have started in the 16th century by the Scottish Earl of Atholl who prepared a lavish tent encampment for King James V who was visiting at the time.
In other cultures, the Ottomans made ostentatious and even palatial imperial tents which can be easily erected and dismantled from one military mission to the next. Fast forward four centuries later, an African Safari became a trendy thing to do in the 1920s, organized for wealthy travelers who love to embark on outdoor adventures but who are also not willing to sacrifice comfort and luxury.
The Overland Kings is an outdoor concept store that carries equipment such as vehicle roof racks, portable toilets and refrigerators, outdoor lighting systems and vehicle mounted tents and canopies. “The products we carry are from world class brands that have been tried and tested in the wild” adds Joel.
For more info about the Black Rhino Outlet Store and Overland Kings, visit their showroom at Km. 15, West Service Road, Paranaque, or follow Black Rhino Wheels Philippines Outlet Store on Facebook and Instagram. You may also check their website atwww.blackrhinowheels.ph
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