Hyundai Philippines continues to look for new avenues for growth through continuous innovation. The Hyundai City Store in Cebu is the first retail space of its kind in the local auto industry that elevates customer experience to a new level through digital technology.
DELIVERIES of Hyundai vehicles sold in the Philippines by distributor Hyundai Asia Resources, Inc. (HARI) rose 17.4% in April compared to the same month a year ago. HARI sold 2,795 units in April 2019.
HARI’s April 2019 sales were boosted by its best-selling segment A sedan Reina, globally awarded crossover Kona, and the versatile H-100 light truck. For January to April, Hyundai sales grew 13.5% to 12,744 units versus the same period last year, bucking the automotive industry trend of flat to minimal growth.
“Coming from a challenging year, we are delighted to report three straight months of robust growth underpinned by strong sales of our core products, customer experience solutions, and strategic initiatives in place that are now bearing fruit. We have several projects in the pipeline that will further strengthen our existing business while giving us flexibility as we explore new revenue streams,” HARI president and CEO Ma. Fe Perez-Agudo said.
Hyundai’s Passenger Car segment continued to maintain its position as the main volume driver for the brand, selling 7,016 units from January to April. Although experiencing a 10.2% dip, the gap is slowly being bridged as the Reina is gaining traction in the market. This can be attested by the 0.4% year-on-year increase, or 1,612 units sold in April 2019.
The Light Commercial Vehicle (LCV) segment continued to make significant strides as it grew by 65.3% to 5,396 units sold versus the same period last year. The strong sales of the Kona and the higher demand for the H-100 are key contributors to the growth of Hyundai’s LCV volume.
Hyundai’s Commercial Vehicle (CV) segment is aggressively expanding as reflected in its 124.3% year-to-date growth. In April alone, CV sales grew by 158.3%. Hyundai trucks and buses are poised to grow further with the introduction of its new models in the coming months.
“We intend to leverage on our strong performance as we gain more momentum. We aim to sell 40,000 Hyundai units by the end of the year and we are confident we can hit this target, especially with new vehicle models that we are launching within the year,” Agudo said.
HARI has been establishing dedicated CV dealerships in key growth areas across the Philippines, underscoring its efforts to support the Philippine government’s bid to boost the country’s infrastructure.
HARI currently has a network of 11 CV dealerships nationwide delivering complete Sales, Service and Spare Parts (3S) to commercial and industrial customers, as well as MSMEs. It aims to expand this network to 20 CV dealerships by 2020.
The company also announced plans to establish more Hyundai City Stores — a pioneering initiative to widen its reach in high-density urban locations which do not have space for a traditional dealership. City Stores provide customers with a convenient, innovative and personalized retail experience enhanced by digital technology.
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