Volvo launches Fika Talks with focus on Sustainable Fashion

Ryan Madamba Fashion Collections and Ambassador of Sweden to the Philippine, H.E. Harald Fries

Volvo Philippines launched its first ever Fika Talks last May 4, 2019 at the Metropolitan Museum of Manila.

The Volvo Fika Talks will be a series of talks touching relevant socio-political, cultural, and environmental issues. For this introductory session, Volvo Philippines partnered with the Swedish Embassy in Manila and Metropolitan Museum of Manila to shed light and exchange ideas about sustainable fashion.

Key people in the fashion industry, as well as fashion and entrepreneur students from different institutions, namely, University of the Philippines (UP), SoFA Design Institute, iACADEMY, Marikina Polytechnic College, Slim’s Fashion and Arts Design Institute, Institute for Creative Entrepreneurship (ICE), University of Santo Tomas (UST), and College of Saint Benilde (CSB) were also present. Prof. Kristyn Caragay from the University of the Philippines delivered a creative yet educational presentation about the concepts of sustainable fashion, and how designers of today can contribute to both people and the environment.

Dan Mejia, H&M Head of Communications also shared the company’s efforts by highlighting their corporate vision of “leading the change towards circular and renewable fashion while being a fair and equal company.” The H&M Group is one of the global companies that signed the Fashion Industry Charter for Climate Action that aims to find ways where the clothing and textile industry can move towards a holistic system and achieve net-zero emissions by the year 2050.

Premier fashion designer Ryan Madamba also showcased his fabulous collection with pieces from five to seven years ago, highlighting that timeless, well-crafted, and efficiently designed masterpieces can last for years. Madamba is known for having an eye for unique and unconventional materials, such as burlap, to make his creations stand out.

FIKA ON FASHION REVOLUTION

Fika, in Sweden, is usually a break to enjoy coffee and cake. However, more than being a ritual or a tradition, it is also a time to take a breather from work and grab the chance to socialize and chat with friends and colleagues. Businesses where fika is institutionalized –like Volvo–have more productive teams.

That is why Volvo Philippines has taken their sustainability efforts further by creating a venue where people can exchange ideas. Fika Talks is a chance to discuss ways on how to better society through conversations that will help change the world.

VOLVO’S OMTANKE

Volvo’s sustainability commitment extends beyond cars. Guided by Omtanke, a Swedish word that means “caring,” “consideration, and “to think again,” the Swedish carmaker remains faithful to its core values of safety, quality, and care for the environment.

Not only does the Volvo care for the people who drive their cars, they also want to care for the environment they live in. Even before going green has become trendy for car companies, Volvo was already at the forefront of innovation that focuses on reducing the environmental impact of cars on the planet.

Volvo has been a long-time proponent of sustainability. That is why it is one of the founding members of the UN Global Compact.

More than the thoughtful design and fashionable statements Volvo cars make, it is what goes beyond every detail that counts.

The company’s approach to sustainability goes beyond their operations and products, and into society.

Here are just some of the ways that Volvo contributes to minimizing their global environmental footprint:
All new Volvos are 85 percent recyclable and 95 percent recoverable.

By 2025, at least 25 percent of all the plastics used in a newly launched Volvo will be made from recycled material.

The Volvo XC60 T8 plug-in hybrid SUV demo unit specially built for the UN’s Clean Seas campaign has more than 170 parts containing recycled
materials.

Volvo’s engine factory in Skövde, Sweden became the first plant in Volvo’s network to reach climate-neutral status; a significant step towards becoming a carbon-neutral manufacturer by 2025.

Sales of the V90 Cross Country Volvo Ocean Race car, itself containing Econyl mats made from recycled fishing nets, fund the company’s innovative Science Programme.

Moreover, in line with Volvo’s industry-leading commitment to electrify all new Volvo after 2019, Volvo PH recently brought in the S90 and XC90 T8 Twin Engine Plug-in Hybrids, balancing power and sustainability, and capable of zero-emissions travel.