Nissan Philippines and Shell Fuels unite to deliver exciting customer initiatives

Philippine Daily Inquirer June 09,2019

Shell-Nissan partnership sealed: (from left) Brandon Briones , Shell Marketing Implementer; Mark Anthony Malabanan, Shell Senior Fuels Brand Manager; Kit Bermudez , Shell National Sales Manager and Marketing Manager for Retail; Dino Obias, Nissan Philippines GM for Marketing; Emmanuel John San Luis, Nissan Philippines Senior Manager for Product and Cross-Car Line Marketing; and Karen Ann Araniego, Nissan Philippines Assistant Manager for Cross-Car Line Marketing.


Nissan, the Philippines’ third largest automaker in automotive sales, is partnering with Shell Fuels to give customers in the Philippines a chance to win free fuel for five years. The initiative is part of several customer-focused activities developed by the two global brands.

“Today, it’s all about the customers. It’s about giving them our best products and services—cars and fuels that work best together,” said Kit Bermudez, Shell National Sales Manager and Marketing Manager for Retail. “If you have an entry level vehicle that needs fuel efficiency, we have Shell FuelSave. If you have a Nissan Patrol and needs power and performance, we also have the Shell V-Power. There’s always a Shell fuel that works great with whatever your drive is.”

Nissan Philippines GM for Marketing Dino Obias, said that this partnership will create significant impact for both brands, particularly recent with fuel price rises, through initiatives that show how Nissan and Shell can collaborate to make journeys even better for motorists.

“At Nissan, our customers always come first. And that is why we are supporting them by creating a retail campaign that gives them a chance to win free fuel for five years,” explained Obias. “Starting with this, we are subsequently looking forward to continuing our partnership with Shell in the months to come.”

Under the Shell-Nissan partnership, all customers who purchase a participating Nissan model via cash or bank purchase order of financing will be automatically entitled to join the raffle promo.

A customer will get a chance to win Free Shell Fuels with the corresponding prizes (whichever comes first):

Five years or P500,000 worth of Shell Fuels

Three years or P300,000 worth of Shell Fuels

One year of P100,000 worth of Shell Fuels

This raffle promotion can be availed on top of all other existing or ongoing Nissan Promotions from April 1 to June 30, 2019.

For more information on this offer, visit

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