Goodyear Philippines Launches Assurance DuraPlus 2

By Charles E. Buban Philippine Daily Inquirer June 12,2019

Tires are a significant purchase among car owners so it’s no surprise that price is a huge consideration. But for Goodyear Philippines, price should not come at the expense of quality and safety.


Just recently, Goodyear Philippines announced the availability of its Assurance DuraPlus 2, a tire variant that features a strengthened TredLife Technology that is optimized for longer mileage with durability and quiet performance.


Aiming to further empower drivers with the brand’s “Freedom to go further” mantra, the Assurance DuraPlus 2 tires are designed for small-to-mid-sized passenger vehicles to further meet the upgraded needs of value-conscious consumers.


“There is a huge opportunity for the Philippines in the small- to mid-sized passenger market segment, and we are ready to serve this segment with the launch of the New Assurance DuraPlus 2. Its predecessor, the Assurance DuraPlus, was widely accepted with its launch last 2015 appealing to drivers who value durability and long mileage,” says Goodyear Market Director for the Philippines, Singapore, Taiwan, Hong Kong and Distributor Markets, Alex Ng.


Better mileage


Following the success of Goodyear’s Assurance

DuraPlus variant that has been well received for its balanced offering of mileage and safety, the Assurance DuraPlus 2 gives car owners more freedom to explore with its upgraded TredLife Technology benefits, including better mileage performance of up to 110,000 km, robust sidewall and reduced noise performance.


Assurance DuraPlus 2 is built for a quiet driving experience that delivers better comfort performance, as its new tread pattern design and construction minimizes the interior noise throughout tire life.


In addition, the highly durable sidewall further increases tire robustness to resist sidewall impacts. With its new features and benefits, Assurance DuraPlus 2 connects drivers and passengers to the road confidently anywhere they go.


“The same thing goes with the New Assurance DuraPlus 2, but much more improved which will undoubtedly empower our customers the

freedom to go further with more mileage, improved durability and quiet performance,” adds Ng.


Key aspects


Ng explains that the advances employed in the Assurance DuraPlus 2 is demonstrated in three key performing


TredLife Technology: this new feature highlights enhanced tread design and compound that allows consumers to drive up to 110,000 km.

Innovative Tread and Cavity Design: The new symmetric tread pattern is designed with a wider cavity shape and narrower grooves, increasing wearable rubber volume and the highest flexibility to rotate the tires.


Re-formulated long-lasting compound: this feature improves DuraPlus 2 tires’ tensile strength and wear resistance to further ensure high mileage performance.

Upgraded Cavity Shape: The tire’s enhanced cavity shape enables a more balanced footprint to maintain a larger contact patch and to reduce contact pressure.

Enhanced Sidewall Durability: The product features construction with a minimum of two layers of construction and improved sidewall material to increase resistance sidewall impacts and environmental factors.

Reduced Noise: The new tread pattern design is combined with noise-damping rubber layers to minimize noise, assuring a more quiet ride



Available in 14 to 15 RIM diameters, and in multiple sizes for a wide range of small- to mid-sized passenger vehicles, the Goodyear Assurance

DuraPlus 2 is the right tire to turn to for outstanding mileage and durability.

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