TQA’s continuing legacy

By Charles E. Buban Philippine Daily Inquirer July 10,2019

Talk about company values and you won’t find them wanting. A business built on the commitment to “render total customer satisfaction at all times” and “total quality service to all customers”, Toyota Quezon Avenue—TQA—has indeed come along way and has achieved more than what it was tasked to do.

 

Coming from humble beginnings, TQA has grown to become one of the industry’s best performers and also one of Toyota Motor Philippines reliable dealerships. Such success is now being extended to its sister company, the newly opened Toyota Valenzuela.

 

Toyota Quezon Avenue started as Collica Motor Sales Corp. After applying for a franchise on March 28, 1988 and after completing all the requirements relative to organizational structure, capitalization and physical facilities, the company was granted provisional appointment on Dec. 16, 1988.

 

Interestingly, Toyota Quezon Avenue is Toyota Motor Philippines’ first franchise dealer.

 

Market response was so overwhelming that after only a year in operation it has grown to become one of the most progressive in the business of car selling and ranked 101 in the top 1,000 corporations of the Philippines.

 

As the first flag-bearer for Toyota’s grandiose expansion plans in the Philippines, Toyota Quezon Avenue has always been guided by the following core values:

  • MUTUAL RESPECT

Maintain effective management and responsible leadership by working in partnership and mutual respect between management and team members in our passion to service excellence (Management, Team Members and their relationships).

  • PEOPLE

DEVELOPMENT

Achieve efficiency and maintain quality systems by acquiring additional education and training on human relationships and technical development (Continuous improvement for efficiency).

  • FRIENDLY ENVIRONMENT

Provide a hospitable, courteous, reliable, progressive and friendly environment that makes TQA an ideal dealer where customers and clients do business (Environment).

  • CUSTOMER SATISFACTION

Provide and satisfy customers with quality products and superior services that will make them feel, believe and value TQA as dealership of excellence (Products and Services).

  • TEAMWORK

An ideal automotive dealer nurtured and honed by seasoned leader and people working together as a team guided by the same values and attitudes prized by the corporation resulting into a more satisfying and productive relationship that ensures attainment of corporate objectives and team members aspirations. Working together for mutual gains.

 

The company believes that if not for the satisfied and loyal customers, Toyota Quezon Avenue will not be a successful automotive dealership that it is today.

 

The “Courtesy and Friendliness” policy, the company says, has always been strictly observed adding that every team member is required to extend assistance and exchange cheerful greeting to both paying customer or a co-team member.

 

Toyota Quezon Avenue, and now, Toyota Valenzuela, realize that customer service and sales experience starts the moment a potential buyer walks into its door. At this point, every staff becomes a salesperson, from receptionist to the service crew that all contribute to offer an excellent customer service experience that makes buyers comfortable and motivated to purchase a car.

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