Newly-opened Toyota Valenzuela puts customer experience to the fore

How does the next generation of automobile dealerships look and feel like? Perhaps this question can be answered by taking a closer look at Toyota Valenzuela, which debuted last June 28 along McArthur Highway in Barangay Dalandanan.

The Valenzuela dealership is Toyota’s 70th in the Philippines, and the first to rise in the city regarded as the northern gateway of Metro Manila.

Sitting on a 5,300-square meter-property, Toyota Valenzuela boasts a showroom that can display 10 of Toyota’s extensive lineup. This four-storey dealership boasts a total floor area of 20,000 sq.m wherein half (10,000 sq.m) is dedicated to the 62 service bays/workshop facilities that it could
operate simultaneously.

Indeed, with a major shift underway toward an automotive dealership that is more of a customer experience center rather than just a sales point, Toyota Valenzuela promises to take auto shopping experience to a new level.

The 3-floor level parts warehouse has a total of 300 sqm which includes a freight elevator for a faster delivery and distribution of parts.

“Clearly there is huge opportunity for a dealership like Toyota Valenzuela to provide seamless and personalized customer experience across channels. Customer experience has become the new competitive commodity and with what we have done here—Toyota Valenzuela is the first 3S (sales, service, spare parts) Toyota dealership in the city—we could assure unparalleled convenience and unforgettable customer experience,” explains Toyota Valenzuela Inc. president, Franklin Lim.

He adds that Toyota Valenzuela, which is the second franchise dealership of Toyota Quezon Avenue, its mother company, aims to sell 120 units per month on its first year of operation.

Immersive experience

Franklin Lim explains that car buyers still seek “offline” experiences in a dealership. “While they do check their target vehicle online, even comparing its features and price with competing models from other brands, car buyers still like to visit a showroom, speak to an expert, and ‘get the feel’ of the vehicle they love before they even take it for a test drive.”

We are determined to embody the Toyota way of handling customers, which emphasizes continuous improvement and respect for people. It is our goal to share these principles to all our team members and practice this way of life whenever faced with the challenges that may come our way as a new dealer.

To help achieve such experience and customer expectations, Toyota Valenzuela created VIP rooms that are fully furnished to the highest standards while the New Car Release and Customer Lounge, equipped with essential amenities which will ensure comfort to customers.

When it comes to taking care of the Toyota units, the dealership offers seven bays for express maintenance,15 bays for general jobs, 36 bays for body and paint, and 4 bays for periodic maintenance.

Service support bays are capable of handling 142 units, while the new vehicle stockyard, located at the 4th floor, can accommodate up to 75 units.

Much like the physical dealership itself, Toyota Valenzuela’s service structure meets the state-of-the-art facilities and equipment with all the latest technologies. The three floors that serve as parts warehouse has a total floor space of 300 sq.m, which is connected by a freight elevator for faster delivery and distribution of parts.

It is our vision and mission for our team members to keep their commitment to contribute to the success of Toyota Valenzuela by enhancing their knowledge, problem solving skills, and by always treating others with respect.

“Our customers should be delighted that Toyota Valenzuela only offers Genuine Parts, Oils and Chemicals, as these are engineered for performance and perfect fit. We also offer Genuine Accessories, as well as Toyota Racing Development (TRD) parts and accessories, that are designed to ensure proper fit, finish and reliability,” says Toyota Valenzuela Inc. EVP and GM, Lincoln Lim.

Empowered staff

To make sure it could address the needs of its discerning customers, Toyota Valenzuela prepared its staff, empowering them with all the necessary skills. “We ensure the higher level training of our employees through various programs. We are determined to embody the Toyota way of handling customers, which emphasizes on continuous improvement and respect for people. It is our goal to share these principles to all our team members and practice this way of life whenever faced with the challenges that may come our way as a newly opened dealership,” assures Lincoln Lim.

It also offers Genuine Accessories and Toyota Racing Development, also known as TRD, ensuring proper fit, finish and reliability.

Lincoln adds that it has been Toyota Valenzuela’s vision and mission to ensure that all team members are committed to contribute to the success of the dealership by enhancing their knowledge, problem solving skills, and by always treating others with respect. “The Toyota Way will always be our guiding principle in our everyday jobs, no matter how big or small, embodied with the YES, WE CAN attitude.”

For further inquiries, one may reach Toyota Valenzuela at www.toyotavalenzuela.com.ph

Toyota Valenzuela Inc. is the first 3S (sales, service, spare parts) Toyota dealership in Valenzuela City.

Toyota Valenzuela will serve Genuine Parts, Oils and Chemicals, engineered for performance and perfect fit.

Toyota Valenzuela President Franklin Lim and EVP/GM Lincoln Lim (extreme left and right, respectively) welcome guests of honor, Toyota Motor Philippines President Satoru Suzuki (second from left), and EVP Kei Mizuguchi.