Pilipinas Shell launches new range of motor oil for light trucks

Looking forward to a well-oiled logistics industry: (from left) Martin Cu, Country Head of Ninja Van Philippines; Amor Maclang, Executive Director of Fintech Philippines Association; Jesli Gloria, Senior Manager of Sales Operations of Transportify; DJ Javier, Technical Manager of PH Lubes, Shell Philippines ; Recca Menchavez, Brand Manager of Shell Rimula; Al Silva, Product Application Specialist for Shell Global Lubricants; and George Royeca, Head of Regulatory and Public Affairs of Angkas.

A joint study by Google and Temasek Holdings has recently forecasted that the e-commerce sector of the Philippines is poised to reach $9.7 billion by 2025–from just $0.5 billion in 2015–outsizing neighboring countries Malaysia, Singapore, and Vietnam.

Currently there are 37.75 million eCommerce users in the Philippines, with an additional 18.02 million users expected to be shopping online by 2022. Four years from now, these 45.77 million eCommerce users will spend an average of $48.72 online.

With this phenomenal growth of digital-savvy Filipinos doing their shopping online, another sector is also expecting a brisk growth: logistics industry, more specifically the delivery trucks that will bring the goods or services ordered online.

Delivery trucks

“When it comes to e-commerce, essentially these are the trucks employed for deliveries. We’re focusing on that. So I think our task is really to come in and help with the effectivity and efficiency, and protecting the engines of these trucks,” says Shell Lubricants Marketing Manager Anthony Wee during last week’s PhilBus Truck Expo held at the SMX convention in Pasay City.

Pilipinas Shell expects a “double-digit” growth in the lubricants segment as it launches a new product called “Shell Rimula Light Duty Range” that caters mostly to commercial light duty vehicles that serve as the backbone of booming e-commerce industry in the country.

The Shell Rimula Light Duty Range, which becomes available next month, was designed to address the needs of the light duty truck drivers who have different sets of driving style.

“Since they are driving around the city, they have the ‘start and stop’ type of driving style (resulting to sludge to build up and cause more wear on engine parts), as they deliver from one place to another, causing them to constantly turn the engine on and off,” says Wee.

Shell Rimula Brand Manager Recca Menchavez explains light duty trucks normally carry variable loads because these type of vehicles want to maximize and make sure that their space is fully equipped with the different products so that each trip is fully efficient.

Three ways

Powered by Dynamic Protection Plus Technology, the Shell Rimula Light Duty Range helps protect light duty trucks in three ways:
It offers a 60-percent better wear protection against constant stopping and starting. Whenever the engine idles during traffic, this Shell technology protects against engine wear and tear.
It has anti-oxidation components that prolong oil life.
It also features dispersants in the additive package that help break down soot and deposit buildup, common in vehicles carrying variable loads. Shell’s Dynamic Protection Plus Technology improves engine cleanliness, emitting 46 percent less carbon deposits.

“We are positive that these products will shed a whole new outlook to the business of logistics. But more important, we want this to be our driver’s partner in crime. Because of this, the new range of products will come at an affordable price point,” promises Wee.