MG is now official global car partner of Liverpool FC
MG Motor and Liverpool FC have extended their existing, long-term regional relationship with the iconic British automotive brand taking up the new designation of official global car partner of the most
successful English team in European football tournament history.
Liverpool FC has won six European Cup/Champions League trophies, and also won the English top-division league title 18 times.
“Just like the well-known saying goes: ‘one tree does not make a forest.’ We’re always looking for more people and partners to come together to create great things. The joint cooperation between MG and Liverpool FC will surely do this as we create more great moments together and bring more special experiences to fans around the world,” says Michael Yang, Managing Director of SAIC Motor International Business that handles the MG brand.
He says the mutually beneficial partnership will allow MG and Liverpool FC to accelerate growth and help build brand awareness in key regions worldwide, including Europe, Asia, the Middle East, Australia, South America, North Africa.
Currently, MG branding is featured on the LED screens of Anfield Stadium, Liverpool FC’s home pitch, while other perks include first team player access, signed merchandise, and exposure on the football club’s thriving digital platforms.
MG has also created limited-edition Liverpool-branded vehicles, launched a TV commercial, and has invited Liverpool FC legends to attend the Shanghai International Motor Show.
Locally, MG is also into sports partnerships, inking deals with popular college leagues such as the UAAP and NCAA for basketball and volleyball—arguably the two most popular sports in the country today.
Visit: www.mgmotor.com.ph for more information about MG Philippines.
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