Mini celebrates 60th anniversary
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The first Mini rolled off the production line 60 years ago today; the year was 1959, the same year that the Barbie doll and “The Twilight Zone” were introduced to the world.
The brand’s vehicle portfolio, known for its compact and go-kart-like aesthetic, consisted of the first models powered by a transverse engine which would eventually find its way into cars manufactured by companies like Fiat, Lamborghini and Volvo.
The Mini’s Cooper SE, the first model by the brand to be fully electric. Image: Courtesy of BMW Group via AFP Relaxnews
Just a couple years later, John Cooper Works collaborated with the company to create the Mini Cooper S, a model that brought some sportiness to the small urban car. The model has since solidified itself within youth vehicle culture throughout the world.
In 2000, BMW Group bought Mini and was tasked with “updating an icon for the modern era.” The company redefined the Mini by launching new segments and trims of existing models, essentially turning Mini into what it is today: a brand with a comprehensive product lineup that is now stepping into the all-electric vehicles era.
From ’59 to now https://t.co/1CgBPpMe0f [MINI Cooper SE*: Energy consumption in kWh/100 km combined: 16.8 – 14.8, Fuel consumption in l/100 km combined: 0, CO2 emissions in g/km combined: 0. *These figures are preliminary values and have not yet been confirmed. Subject to change] pic.twitter.com/un0CKqUuZf
— MINI (@MINI) August 26, 2019
The latest model to launch is the Mini Cooper SE, the brand’s “first fully-electric premium small car.” RGA/JB
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