Patriot Tires: a new affordable high-performance brand

 

The 4×4 and SUV / light truck aftermarket tire market is growing. There are now so many brands and models from various manufacturers spread out, from very affordable, to very high-end purpose-made tires designed for street, mud, rocks and everything in between.

 

Patriot Tires is a new brand to the local market joining the fritz. Patriot Tires is an American company that enjoys US DOT and German TUV certification for roadworthiness and safety on public highways, ensuring your tires meet stringent safety, reliability and longevity requirements. In the United States in fact, Patriot Tires gives a 40,000-50,000 mile warranty on their tires before replacement is needed. Although road and weather conditions in the US differ greatly to the local Philippine market, and thus we may not expect the same in terms of longevity, it is comforting to know that these tires, considered a middle-tier brand in terms of price, branding and positioning, can give a very long service life.

 

Wheel Gallery, the umbrella organization under aftermarket wheel and tire trailblazer Sam Liuson, is the appointed wholesaler / master distributor of Patriot Tires in the Philippines. Liuson says that the Patriot Tire line-up will be roughly 30% cheaper than the top-tier Japanese and American tire brands, while offering comparable performance on their intended terrain. Patriot Tires caters to the growing number of 4×4 hobbyists and enthusiasts looking to join the outdoor off-road / camping / trailing activities slowly becoming very popular, while also delivering value for money, as many of these new enthusiasts also use their vehicle for normal daily driving and want an all-around tire that can last. Thus they seek a tire that perfectly straddles comfort, performance and longevity with on-road refinement and pricing. Depending on tire model and size, Patriot Tires are made in four different global locations: Thailand, Taiwan, China and Indonesia. This helps Patriot Tires control cost and pass on savings to the consumer.

 

 

The launch, held at Moon Rabbit Café in San Juan City, showcased Patriot Tire’s four main model tires: the gnarly Patriot M/T or mud terrain tire which is a no-compromise mud tire, capable of being aired-down to 20-22psi on very rough terrain while delivering surprisingly low humming sounds on the highway, the Patriot Rugged Terrain tire, which is a new tire segment on its own, featuring an aggressive mud-terrain inspired tread design while offering impressive on-road comfort and refinement comparable to a regular all-terrain tire. This tire is aimed specifically at the market which sees off-road modifications and accessories as fashion items; thus the designers at Patriot engineered a tire that delivers on the looks and performance, while also focusing on improved refinement and NVH on paved road use.  It is interesting to note that these Rugger Terrain tires have two distinct sidewall designs, again as part of the ‘fashion’ theme, and buyers can chose which design to showcase on the outside of their wheels when mounted.

 

There is the traditional

 

Patriot all-terrain tire, which is considered the perfect replacement tire for many modern LCV-based pick-up trucks and 7-seat SUV’s such as the Mitsubishi Montero Sport and Strada, the Toyota Hilux and Fortuner, Nissan Terra and Navara, the Ford Everest and Ranger, Isuzu D-Max and MU-X and the Chevrolet Colorado and Trailblazer. Finally, Patriot Tires also introduced the Sport Touring RB-1 tires, aimed at cross-over tire replacement for vehicles such as the Mazda CX-3/CX-5, Honda CR-V, HR-V and BR-V, Nissan X-Trail, Toyota RAV4, Lexus NX / RX and Subaru XV and Forester, another very popular and growing segment in the automotive industry.

 

 

Initially, Patriot Tires will be available in all popular OEM sizes as a viable third-party option for replacement of OE  tires. Wheel Gallery expects the popular aftermarket sizes for serious hobbyists to be completely available by Q1 of 2020 onwards. Functional, reliable and affordable. These are the three main pillars for which Patriot Tires adheres to in delivering the best tire for the market.

 

For more information, drop by Wheel Gallery / Concept One showroom on 318 Santolan Road, San Juan, or call (02)724-7176. You can also find them on Facebook.