Black Rhino Wheels, Nitto Tires step up the game

PHOTOS / DERRICK LIM

Black Rhino Wheels and Nitto Tires have been the weapon of choice for 4×4 enthusiasts worldwide. In the Philippines, the two brands have collaborated on numerous activities to promote off-roading and the outdoor lifestyle.

“It’s a true testament to the quality and reliability of our products when we walk-the-talk and take them on different terrain and long distances,” said Justin Uy, marketing head for Black Rhino Wheels – Philippines.

This year, the two brands are coming together again to support the first 4×4 EXPO in the Philippines.

Black Rhino Wheels, named after one of the toughest beasts on the planet, is focused on designing and manufacturing attractive, high quality, hardened alloy wheels for SUVs and pickup trucks. The rugged styling of Black Rhino Wheels focuses on designing wheels that fit on- and off-road vehicles properly, and each wheel is engineered to carry the heavy loads often associated with trucks and SUVs. These custom off-road wheels are made to extremely strict quality standards and embody more than 30 years of design experience. In the Philippines, the brand has lived up to its name as one of the most popular aftermarket wheel brands for 4×4 enthusiasts.

On that same note, Nitto Tires has been driven by passion and innovation to design tires for those who are enthusiastic about their vehicles. The brand, founded in 1949, strives to anticipate consumer demand by supporting emerging trends before they are mainstream, helping them grow and drive the market forward. Utilizing cutting-edge technology, they are able to combine tire sizing, tread patterns and tire compounds with modern aesthetics. This has led to the creation of the most radical-looking tire designs on the market today.

4×4 enthusiasts can expect to see the latest designs from Black Rhino Wheels at the 4×4 EXPO.

“Black Rhino Wheels have been coming up with military-inspired designs lately, and the reception here and abroad has been fantastic. I guess it’s every boy’s dream to drive a tank when they grow up and this is the closest you can get. We have also started to market true bead-lock wheels in the Philippines for serious off-roaders,” says Sam Liuson, president of Black Rhino Wheels – Philippines.

Nitto Tires will also be lining up its different tire models so customers can compare and see the different technologies behind every tread pattern.

“We have tires for everyday use, weekend warriors and serious off-road competitions. It’s like wearing the right pair of shoes,” said Jay Delloso of Nitto Tires Philippines.

The 4×4 Expo participants will also get a chance to test their own 4×4 vehicles on a basic off-road course prepared by Black Rhino Wheels and Nitto Tires.

For more info on Black Rhino Wheels and Nitto Tires, please visit Black Rhino Wheels at 318 Santolan Road, San Juan or the Black Rhino Wheels Outlet Store in Paranaque.  You can also follow their social media @blackrhinowheels.ph and @nittotiresph.