100,000 Toyotas sold

The Toyota Quezon Avenue organization

Just three decades after its founding, Toyota Quezon Avenue (TQA) last week announced it just sold its 100,000th unit, the fastest to reach such milestone among Toyota Motor Philippines’ extensive network of dealers nationwide.

“When we opened Toyota Quezon Avenue more than 30 years ago, we made a commitment that we will blaze the trail in providing unparalleled service to our customers and to be an industry leader. Just recently, we break records as we have sold 100,000 units in an accelerated record time of just 30 years, considered the fastest among all Toyota dealerships around the country,” announced TQA EVP and General Manager Franklin Lim during the company’s anniversary bash held at the Music Museum in San Juan City.

Toyota Motor Philippines president, Satoru Suzuki, who presented the plaque of recognition during the event said that, “Reaching 100,000 sales units so quickly is a testament to the strength of the Toyota brand and products in locations where Toyota Quezon Avenue operates. Even with intense competition and challenging business conditions, this dealership continued to grow and reach new customers.”

(From left) Josephine Lim, Via Veloso, Athena Bautista, Harvey Bautista, Tates Gana, Elaine Pre and Franklin Lim.

For Lincoln Lim, hitting the 100,000 sales mark represents their customers’ recognition of the quality of Toyota vehicles they sell. “We will continue to write our success story and expand our product range.”

Steadfast

“But the journey was not at all easy—we had to face many heartaches, difficulties, and trials. But, we have remained steadfast in our promise to provide exceptional service and support to Filipinos. And, Toyota Quezon Avenue has been blessed thanks to our customers’ support, generosity, and appreciation,” said TQA President Lincoln Lim.

During the celebration, Toyota Quezon Avenue remembered its humble beginnings with Lincoln Lim paying tribute to Felipe Li, TQA’s former president who led the dealership until 2007 or the first 19 years of the company.

(From left)Susan Sobreviñas, Norman Mendoza, Glecy Gamboa, Josephine Villanueva, Elaine Pre, Peter Robosa, and Alexander Flores.

“We celebrate all the lessons Mr. Li imparted to us that to be successful in business we have to make sure that are customers are always satisfied and happy with our service. Li, who also ingrained in all of us the unfailing desire to reach the greatest of heights in this business, allowed us be what and where we are right now,” shared Lincoln Lim.

Aside from record-breaking sales, Toyota Quezon Avenue are also proud of the outstanding service it provides to its customers.

Recognized

“We are very lucky that our efforts are being recognized in the industry. But all these groundbreaking efforts would not have been possible without the men and women tirelessly working to respond to the needs of the society and our customers,” said Lincoln Lim.

(From left) Susan Sobreviñas, Louie Villa, Gerald Deankinay, TQA vehicles sales manager Elaine Pre, Lexus Manila, Inc. president Raymond Rodriguez, and Norman Mendoza.

He also thanked TMP, their parent company for remaining the top car manufacturer in the country for decades. “With Toyota’s excellence in designing and producing cars that expertly respond to the needs of all , we remain inspired to complement their products with our dedicated sales team and automotive service personnel,” said Franklin Lim.

To cap off a the festive night at the Music Museum, inspiration singer Jamie Rivera and vocal group The Company regaled the audience with medleys of OPM hits from the 70s all the way to the present.

(From left) Susan Sobreviñas, Cherry Idiesca, Rainier Gregorio, Kei Mizaguchi, and Elaine Pre.

“That unforgettable anniversary bash was really for our partners, friends, supporters, sponsors, and loyal customers who loved our Toyota vehicles and our services. They’re the ones who made our dealership among the best and staff who are always eager to set new records,” said Franklin Lim.
Among the business partners who supported the event were Toyota Financial Services, BDO, Philippine Savings Bank, Security Bank, EastWest Bank, Bank of the Philippine Islands, People’s General Insurance Companies, Goldplan Insurance Services, Malayan Insurance Company, Pro Oil Corp., Roadmax Marketing, Power Stroke Motor Products Corp., Welcome Export, Inc., Fedchem Marketing Co., Inc., HLT International, Inc. Fusion Autodetailing, MIT-Air, Inc. and Strategic & Advance Marketing Services Corp.

From left, Susan Sobreviñas, Norman Mendoza, Satoru Suzuki, Elaine Pre, Alexander Flores, Fitz Geraldez, and Miey Ferreras

Toyota Quezon Avenue founder Pacita Lim (second from right) displays the 100,000 unit sales award she received from Toyota Motor Philippines president Satoru Suzuki (third from left) as TQA president Lincoln Lim (extreme left) and TQA EVP and general manager Franklin Lim look on.

(From left) Franklin Lim, Pacita Lim, TMP chairman Alfred Ty, Suzuki and Lincoln Lim.

The Company performs during the milestone celebration at
The Music Museum

(From left) Franklim Lim, Alfred Ty and Josephine Y. Lim.

(From left) Paulo Abaya, Mylene Salinas, Tina Lim, Elaine Pre, Atsushi Murakami, Miey Ferreras, Jayson Tan, Janet Dela Paz, and
Glecy Gamboa.

(From left) Stalin Lim, Rainey Lim, Lito Alejandria, Tina Lim, Fely Dela Cruz, Elaine Pre, Susan Sobreviñas , Miey Ferreras, and Bing Pol.

(From left) Justin Sim, Lagay Sy, Charlene Sy, Annabelle Sim, Sally Ko, Rowena Tan, Lily Ong, Ricky Ong, Joel Sia, Ann Sia, and Johann Sim.

From left, Lincoln Lim, Tina Lim, Perry Bucay, Jenny Bucay, Amado Ngking Jr. and Alexander Flores

From left, Tina Lim, TMP SVP Jose Maria Atienza, Lincoln Lim, and Glecy Gamboa