Mazda MX-30 electric crossover: a new concept for the brand

Wednesday, October 23, 2019 is a truly momentous occasion for the Mazda, the Hiroshima-based manufacturer, as they unveiled their first-ever pure electric vehicle, the MX-30.

The MX moniker is given to Mazda vehicles that offer a new concept or idea for the brand. The MX-5 was on such a model, offering a small, affordable sportscar package that was fun to drive. The MX-30 continues this fun-to-drive legacy, refined with Jinba Ittai philosophy (horse and rider as one).

The MX-30 sits atop the all-new Mazda 3 architecture, with the third iteration of its KODO: Soul of Motion design theme. The crossover body style was selected as a result of the raised flooring necessitated by placing the battery pack on the floor.

The MX-30 features “suicide” rear-hinged doors and manages without a traditional B-pillar. Advancements in stamping and welding technology plus the use of special high strength steel, particularly around the door frame openings, mean it is still safe and rigid especially, in the event of a side-impact.

The MX-30’s electric powertrain was developed completely in-house and outputs a total of 140 hp and 265 Nm of torque supplied by a 35.5kw/h lithium-ion battery. The MX-30 delivers a range of just over 200 km from a single charge.

The MX-30 will be released initially in Europe, where infrastructure, demand and legislation is strong and well-received. The MX-30 is still in its final prototype stage and will get full homologation early next year before its European release. Exciting times ahead for the brand!