Ford launches all-electric Mustang Mach-E SUV
The new offering, presented over the weekend ahead of the Los Angeles car show, marks a catch-up move for Ford into the race towards electric following earlier models by Tesla, General Motors and others.
The push also aims to ensure the 55-year old vehicle’s relevance at a time when sedans are losing luster in the United States, although it is a shift that drew heckling from fans of a vehicle with considerable driving chops and a distinctive place in American culture.
“Ford didn’t have to call its new electrified Mach-E SUV a Mustang but it did and the world is a little sadder place because of it,” wrote Mike Sutton, senior online editor for “Car and Driver.” The Mustang Mach-E, which will become available in late 2020, has a targeted range of at least 300 miles per charge and will, in a special performance version, have capacity to zip up to 60 miles an hour in under four seconds.
Building more electric cars is at the center of the auto industry’s medium- and long-term planning, although today’s fleets remain heavy on internal combustion engines.
The vehicle will be priced at around $45,000, but US tax credits for electric cars will trim that figure to around $35,000, making it competitive with Tesla’s Model 3 car.
“The Mustang Mach-E wholeheartedly rejects the notion that electric vehicles are only good at reducing gas consumption,” said Hau Thai-Tang, Ford’s chief product development officer.
“People what a car that’s thrilling to drive, that looks gorgeous and that can easily adapt to their lifestyle — and the Mustang Mach-E delivers all of this in unmatched style.” The SUV has echoes from earlier Mustangs, including a long hood, the rear haunch design and “aggressive” headlights, according to a Ford description.
A note from Deutsche Bank praised the styling of the vehicle, predicting its “Mustang-inspired sleek silhouette and curves” would resonate with consumers and calling the launch a “successful first entry for Ford in the electric vehicle segment.” Less enthused was Car and Driver’s Sutton, who questioned why Ford had not opted to call the Mach-E “Mustang-inspired” instead of actually dubbing it a Mustang.
“Calling the Mach-E a Mustang stings of corporate hubris and the pillaging of history,” he said.
“To every gearhead with at least some respect for the Mustang’s rowdy everyday performance, the sight of a galloping pony badge on a near-silent mall shuttle is cringe-worthy.” jmb/dg AFP
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of Cebudailynews. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.