Celebrity endorsers

Philippine Daily Inquirer December 04,2019

Derek Ramsay was the 2016 face of Isuzu D-MAX. An actor, athlete and TV host, Ramsay’s good looks and rugged image embody the biggest strengths of the car.

Derek Ramsay was the 2016 face of Isuzu D-MAX. An actor, athlete and TV host, Ramsay’s good looks and rugged image embody the biggest strengths of the car.

The Legaspis, a family of celebrities, are the endorsers of Chevrolet Philippines. With the brand staying true to its cars’ durability and being with families for the long haul, Chevrolet chose the Legaspis as they mirror the brand’s values and testify to the joy that comes with a great driving experience.

At the height of the “Aldub” fever in 2016, celebrity love team Maine Mendoza and Alden Richards became endorsers of Mitsubishi Motors Philippines. Mendoza and Richard’s fun and diverse fan base was Mitsubishi’s thrust in reaching out to a wide range of market—people from all walks of life.

Liza Soberano became the brand ambassador of Mitsubishi Motors Philippines in 2018 for one of its best-selling models, the Mirage G4. With its tagline “Be Practicool,” Mirage’s qualities reflect that of Soberano’s —fun-loving and stylish, yet practical.

Come 2019, Joshua Garcia became the newest Mitsubishi Mirage ambassador. Mitsubishi Motors Philippines Corp. Chose Garcia for his young, outgoing and fun personality, which matches the car’s target market.

Anne Curtis represents what Audi is all about. An epitome of sophistication, progressiveness and versatility, Curtis was chosen by Audi Philippines, one of the most famous brands in the premium and supercar segment of the market, to become their endorser.

Coco Martin became Honda Philippines Inc.’s motorcycle ambassador in 2018 to represent the brand and its new “One Dream” campaign. As a man who came from humble beginnings, and rose to fame to eventually become the so-called King of Primetime, he represents Honda’s campaign to work hard and achieve one’s dreams.

The Muhlach family starred in the 2019 campaign of Toyota Motor Philippines for the Innova. Just like Aga, their father, the entire family can count on the Innova may it be for long road trips or quick errands.

In Suzuki’s campaign “Para sa Lahat ng Trip Mo,” the brand tapped love team Liza Soberano and Enrique Gil to reach out to the young generation with an active and evolving lifestyle. The two represent the adventurous millennials of today who are part of a spontaneous barkada, perfect with Suzuki’s motorcycles.

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