Suzuki Philippines closes 2019 with 21.17% mark in sales increase

Philippine Daily Inquirer January 19,2020


Suzuki Philippines, the pioneer in compact car distribution solidified its strong performance with a 21.17-percent increase covering all four quarters of the past year. The consistent boost in sales was the realization of the company’s aggressive sales and marketing efforts throughout 2019 reflecting their models incuding Ertiga, Vitara, and Celerio as the market’s most enjoyed vehicles for the said year.

“We in Suzuki Philippines are proud to have ended 2019 on a high note. The past year is testament to our accomplishments in our feat to gain the trust of the Filipinos that we are able to give them quality driving experience. As we enter a new year, it is our responsibility to assure our customers that we will continue to be ambitious as we thrive to exceed their expectations through the products and services we offer,” said SPH Director and GM for Automobile Division, Keiichi Suzuki.

Following the remarkable performance of the brand, Suzuki will now lead the company to new milestones as VP and concurrent GM of the Automobile Division effective Jan. 1, 2020.

“Last year was a landmark year for us and we share this success with our customers who continue to support our brand as we continuously provide them with more options that cater to their idea of driving in comfort with newer offerings geared toward the fulfillment of our mission,” said the newly appointed VP of Suzuki Philippines.



2019’s top sale drivers

The Ertiga, Vitara, Celerio emerged as the most favored models in the market as Suzuki’s top-selling vehicles. The three models complete the increase of total sales in 2019 with a combined record of 55 percent.

The Ertiga, with 34 percent share of total sales solidifies its spot as market’s first choice. Practical without sacrificing style while offering good engine performance, the Ertiga and the modern Filipino family make a perfect match.

Ending the year with an 11 percent share in the total sales of Suzuki Philippines is the Vitara. This award-winning vehicle is characterized by its bold styling and inner refinement of a full-grown SUV.

Completing the list is the Celerio, with a 10 percent share in total sales. With fuel efficiency among its many reputable features, the hatchback vehicle provides a spacious interior able to sit five passengers which makes it the ideal ride for both city trips or long travels.

On top of these best sellers is Suzuki’s 4th generation 4×4 model, the All- New Jimny ALLGRIP PRO, that instantly became the brand’s global favorite entry for the year as it provides thrill and excitement to any driving adventure. With its four-wheel drive system with reduction gear, ALLGRIP PRO can satisfy the driving performance required by professionals to instantly respond and manoeuver through difficult terrain.

Ending year 2019 with an impressive track record of increase in sales, Suzuki, the newly appointed VP of Suzuki Philippines, said he is set for victory as a new year begins with fresh and exciting new products coming in the market. Set to showcase the pioneer compact-car distributor’s innovative efforts to continue to serve the Filipino market, the company said it intends to stay true to its promise of providing quality driving experience with every Suzuki vehicle.

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