Toyota Motor Philippines Corporation (TMP) marks another significant milestone in its history as it sells over 500,000 units after nineteen years of operations. TMP is the first car manufacturer in the Philippine Automotive industry to achieve such feat.
Since its founding, TMP has always aimed to satisfy its customer’s diverse needs. Under the Guiding Principle, the Toyota Way, the two pillars of continuous improvement and respect for people has always been TMP’s mission. It has proven to be effective for the company as it has earned its place in being the market leader. “In 1988, Toyota dreamt of becoming the biggest car company in the country. In the last 19 years, we have seen Toyota struggle to realize that dream. Now we celebrate it with 500,000 vehicles sold. It is no small accomplishment, even for one of the world’s largest car manufacturers. As we celebrate this milestone, we want to express our sincerest gratitude to the hundreds and thousands of Filipinos who have given us their trust and confidence,” Mr. Aflred Ty, TMP Vice Chairman, expressed in a statement.
The favorable position of TMP in the automotive industry inspires the company to strive harder. The loyalty and trust of its customers motivates it to keep moving forward. According to TMP’s President, Mr. Hiroshi Ito, “Each vehicle represents the optimism for a more progressive Philippine Economy. Over the past 19 years, we have invested over 20 billion pesos, contributed more than 70 Billion in duties and tax revenues, created jobs for over 12,000 employees for the whole Toyota Group, and in the last 10 years, generated over 3.5 Billion US Dollars in parts export.”
As TMP has been the leader in the industry, it is aware of its responsibility to the customers, to provide excellent products and customer service. “Our customers inspire us to achieve greater milestones– to surpass 17 years of market dominance… To maintain the highest level of customer service in all of 26 outlets nationwide… To constantly improve and widen our current line-up of 13 products. Our dealer network strives to serve better, expand further so that we can be closer to our customers. Because the things they value most in life are at the heart of our vehicles, of our operation,” Mr. Ito adds in a statement.
Indeed, these developments are a mere testimony for TMP’s constant expansion. TMP is on its way to the roads of the future through developing more innovative technologies while continuously improving the mainstream technologies of today.
Along these lines, trust that the milestone of selling 500 K units is merely a reminder for TMP that its commitment to utmost service and customer satisfaction is what makes it a well-respected company.
“The 500,000 sales milestone celebration is just the beginning. As we remain dedicated to building a better future for people, society, and the planet we live in, you can continue to count on us to strive harder to take you from where you are, to where you want to be. For every Toyota vehicle sold in the days and years to come, we will be giving the same passion in every single one of our products, one customer at a time.
More than just a celebration of sales figures, this is a celebration that dreams can be achievable. Allow us to dream of something bigger, something more powerful than what we have set 19 years ago. Tonight, we envision that every Toyota vehicle sold will see customers through their own milestones and help them realize their own dreams of a brighter future, of a better life,” concluded Mr. Alfred Ty as he toasts for Toyota’s commitment for the future.
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