Mazda launches ‘Build your personal MX-5’ customization program

Mazda Philippines has announced a ‘Build your MX-5’ program, allowing customers to order a roadster in one of 78 different combinations. The program will apply to new orders of model-year 2021 MX-5 cars. Here’s the news from Mazda:

The Mazda MX-5 is undoubtedly the most popular 2-seater open top sports car in the world, spreading driving joy and pleasure to more than a million owners since 1989. The current fourth generation MX-5 continues to foster a unique bond with every owner as it delivers joy and fulfillment with every drive.

The ownership journey begins with an even more exciting process of personalizing one’s own MX-5. Mazda Philippines adds more value and prestige to the already intimate and proud ownership experience by introducing the Build Your Personal MX-5 Program starting this month, November, for the 2021 model year MX-5. A total of 78 combinations are possible when the customer pre-orders their MX-5, thus creating an MX-5 unique to their personal preference in transmission, exterior color, interior trim, soft top or retractable fastback, and even up to two different soft top color choices. Every MX-5 client can now truly realize a roadster that best represents their personality.

New for 2021MY MX-5 are available premium-grade, 6-speed manual transmission MX-5 soft-top variants. Clients can now bask in luxurious leather seats, either in Red Nappa or Premium Black Leather, and enjoy a 9-Speaker BOSE Sound System. Standard for Premium Soft Top Manual Transmission are Bilstein Dampers and front strut bars. New for 2021MY MX-5 Soft Top is a new soft top color, Dark Cherry, on top of the current classic black soft top. Also new for 2021MY MX-5 is exterior body color Deep Crystal Blue Mica.

“Mazda is known for its beautifully designed, superior quality, and meticulously engineered cars,” shares Steven Tan, president and CEO of Mazda Philippines. “The distinctive and dynamic nature of Mazda Design has influenced us to be more creative on how we present our cars to our customers. That is why we are introducing the Build Your Personal MX-5 Program.”

Tan adds, “By giving them the opportunity to personally design and customize their very own MX-5 with our interactive online and showroom ordering guide, our clients will surely feel an even deeper and longer-lasting bond with their cars. This is a privilege previously found only in luxury sports car brands. And now, we make it available to Mazda clients who wish to create an even more personal MX-5 to suit their personality.”

The customized pre-order will be initiated by a reservation fee in any of the 19 Mazda dealerships nationwide. Our Sales Consultants have been trained to handle client requests and orders through this program. Personalized orders is expected to take an average lead time of between four to six months from order to delivery, depending on production allocation capacity and shipping logistics timing.

All Mazda MX-5 variants are powered by the 2.0-liter Skyactiv-G engine that produces 184PS and 205Nm of torque. Through innovations in engine, chassis, suspension and body design in Skyactiv Technology, this roadster remains true to its original concept as a lightweight, open-top sports car that delivers a pure driving experience.

As with all Mazda vehicles sold in the country, the Mazda MX-5 comes with a 5-Year Free Service Plan. It covers all expenses of periodic maintenance at either six-month or 10,000km intervals, for up to five years or 100,000km, whichever comes first. This gives Mazda owners security and peace of mind as they begin their Mazda premium ownership experience.