Watch Your Car Files: Bell & Ross Phantom Infiniti

May 13,2010

Any tieup between a luxury car brand and a premium watch company can be a match made in gearhead heaven, but the reality is that they are a hit-or-miss affair. The much-vaunted Panerai Ferrari wristwatches reportedly flopped, so much that the timepieces are selling at steep discounts. Now comes the next attempt: an Infiniti-branded Bell & Ross.

The Limited Edition BR03-92 Instrument Phantom Infiniti wristwatch will be produced in a quantity of 100 pieces. The Bell & Ross timepiece features black carbon powder finish specified to resemble the graphite finish of the Infiniti FX Limited Edition, a 42mm case, an ETA automatic movement, and a purple coating on the seconds hand—the last a nod to Infiniti’s brand identity.

According to Infiniti: “The launch of the exclusive timepiece, an elegant accessory for the discerning Infiniti customer and the watch collector, marks the collaboration of two brands which are synonymous across the globe with exceptional performance, craftsmanship, precision, and modern luxury.

“The special edition BR03-92 Phantom Instrument has been designed by Bell & Ross to commemorate the recently revealed Infiniti FX Limited Edition performance crossover, restricted, just like the watches, to only 100 individually-numbered examples worldwide. However, such has been the extensive demand prior to the release of the watch, that only a handful remain.”

If you want one, prepare to shell out £2,809.97. (P186,821) Then be ready to pose like this:

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