The ultimate in automotive luxury, Rolls-Royce Motor Cars, has arrived in Manila. Official importer-dealer for the brand British Bespoke Automobiles, a part of the Autohub group, announced the appointment and start of sales at, appropriately enough, the Peninsula Manila.
At the launch was a Ghost sedan, which starts with a retail price of 25,900,000 pesos. That’s for the short-wheelbase “base” version, with the price climbing up depending on specs and model. As this is Rolls Royce, the car can be equipped with any option your heart desires, and your wallet can afford.
A temporary sales office will be located at Bonifacio High Street, Taguig, while plans are underway for a new showroom that also will house sister brand Mini (on a separate floor, of course).
Here’s the news from Rolls Royce: Rolls-Royce Motor Cars is delighted to announce British Bespoke Automobiles as the brand’s authorised importer-dealer for the Philippines. The company will be responsible for Rolls-Royce Motor Cars Manila, the newly appointed dealer team that will import Rolls-Royce’s Phantom, Ghost and Wraith motor cars to the country. A new Rolls-Royce showroom, conforming to the brand’s latest global standards, is currently planned for early 2014, with an interim facility in place by quarter four of this year.
At the dealer appointment ceremony held in the central Makati district, Paul Harris, Asia Pacific Regional Director for Rolls Royce Motor Cars, said: “It is a positive time for Rolls-Royce Motor Cars to be entering the Philippines. As one of the fastest growing Asian economies this year, we are confident that the brand will do well in this country. I am looking forward to moving ahead with British Bespoke Automobiles in this exciting new market.” Willy Tee Ten, President for Rolls-Royce Motor Cars Manila, said: “This is a landmark event for my team and for our country. We are honoured to bring the ultimate in luxury motoring to the Philippines, a market with great passion and appreciation for the ‘definitive’ brand in luxury quality.”
Michael Cua, Senior Vice President for Rolls-Royce Motor Cars Manila, added: “We see latent demand for the Rolls-Royce brand in the Philippines from a growing number of clients’ expressions of interest. The Philippines’ ultra-successful are highly discerning and want only the best.”
Herfried Hasenoehrl, Rolls-Royce Motor Cars General Manager for Emerging Markets – Asia, said: “Today’s ultra-luxury is ‘personal’. Rolls-Royce has a legacy of building Bespoke cars that stretches back over a hundred years. We provide the pinnacle in ‘automotive tailoring’ and will be building a new showroom in Manila that will be complete with a bespoke lounge, aftersales facilities, and a team that will serve the mantra: “The only limit is your imagination”. Our mission is to meet our customers’ every need by allowing them to commission their own personalized Rolls-Royce car.”
The appointment of the authorised importer-dealer in Manila is part of Rolls-Royce Motor Cars’ expansion plan in the Asia-Pacific region outside of China. In Japan, a new showroom in Osaka was recently opened, adding to existing bases in Tokyo and Yokohama.
Recently, a Boutique showroom was opened in a luxury shopping district of Bangkok, Thailand, adding to a double-storey showroom in the city. Taichung in West Taiwan is the new home for a second Rolls-Royce showroom in the Taiwan market, adding to one already in Taipei. Rolls- Royce Motor Cars is also due to establish an official presence in Vietnam (Hanoi) and Western Australia (Perth). Showrooms in Ahmedabad and Chandigarh (India) are planned, adding to Mumbai, New Delhi and Hyderabad.
With the appointment of Rolls-Royce Motor Cars Manila, the company is represented in 21 cities across the Asia Pacific region outside of China.
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