You may remember that after concluding that Sao Paolo was not a dangerous place, despite the attack on Jenson Button and members of the Sauber team, Bernie Ecclestone himself was mugged in of all places right outside his London office in November. He and his Brazilian girlfriend Fabiana Flosi were robbed of watches and jewellery worth £200,000.
Ever the master of turning crisis into opportunity, the 80-year-old boss of Formula One agreed to appear in an advertisement for Hublot, which proclaims “See what people will do for a Hublot.”
The ad, which fits right in with Hublot’s in-your-face image, was published in the Financial Times and the International Herald Tribute. Hublot is the official timing sponsor of F1.
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