Honda Cars Philippines experiencing shortages on some models, asks for patience

June 29,2011

Having a shortage caused by high demand is usually referred to as a “good problem,” and that seems to be the case with Honda Cars Philippines (HCPI) right now. According to the folks at HCPI, they are experiencing increased demand for the Jazz (by 39%) and Accord (by nearly 200%).

The jump in demand is not surprising to us, as Honda’s cars remain very competitive in comfort and driving quality, despite the advanced age of some models (eg, the Civic).

Unlike iPads or watches, though, cars are usually necessary purchases, particularly for the cars in Honda’s current stable. So a waiting list beyond one month, although it may signal heavy demand for a vehicle, if not converted quickly to sales, will result in disappointed customers and lost sales. HCPI has stated that vehicle supply is taking its toll on model availability, and is asking for patience.

Here’s Honda’s “appeal for understanding”:

Honda Cars Philippines, Inc. (HCPI) experienced strong demand of its passenger car line-up, consisting of the Jazz, Accord, City and Civic models, with 1,030 unit sales in May. Launched last March, the refreshed Honda Jazz increased sales by 39% from March to May as compared to the same period last year. Presenting dynamic and vibrant styling plus legendary spacious interiors and fuel efficiency, the new Honda Jazz is clearly the hottest premium lifestyle hatchback in the market. And in keeping its products always fresh and updated, Honda subsequently revitalized its Accord model in May. With the introduction of the 2011 Honda Accord that promises absolute refinement and power beyond compare, sales nearly tripled as compared to sales in April.

Regrettably, the parts supply problem that resulted from the powerful earthquake that shook Japan last March still persists. Production volume of Honda’s regional network has been affected and has yet to normalize. Consequently, stock availability of all models, in certain engine displacements, transmissions and color options, remains to be an area of concern.

“Our sales performance is pleasant news. However, what is more important and what remains to be our top priority is to quickly serve customer requirement as much as possible, given the current situation,” said Mr. Voltaire Gonzales, HCPI’s Vehicle Sales and Corporate Communications Head.
“In behalf of HCPI, I would like to extend our sincere apology for the inconvenience being experienced by our waiting customers. Kindly bear with us as Honda makes every effort to normalize operations and deliver the joy of driving a brand new Honda at the soonest time possible,” he added.

In the meantime, Honda’s 28 dealerships nationwide will keep its customers posted for the latest developments on the delivery dates of their requirements.

Posted by: Jason K. Ang

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