Last week, Ford Philippines introduced the new Fiesta model at BGC’s High Street. After a short but sweet one-day public sneak peek at the 2013 Manila International Auto Show (MIAS), Ford fans and the buying public was kept in anticipation when the new model will be in the showrooms.
The wait will soon be over. The popular sub-compact now sports a redesigned exterior and refreshed interior and is also packed with upgraded tech enhancements that include the Ford SYNC hands-free in-car connectivity. Industry observers and car enthusiasts called this new front design as the “Aston Martin grille” after international auto magazines have given it the moniker. The redesigned front that features a trapezoidal front grille and laser-cut headlamp design that forms part of Ford’s new design language and is a signature of Ford’s new global family.
Ford Philippines is positioning the new Fiesta to effectively get a sizeable pie in the small car segment with its exciting new bold design, segment-leading fuel economy, class-leading safety features and all-new smart technologies. All in all it will have eight variants and it will be available in Ford showrooms nationwide starting next month starting off with one powertrain options first, its global 1.5L twin independent variable camshaft timing (Ti-VCT) engine. Ford’s award-winning 1.0L EcoBoost engine variants will be made available later in the year.
“Our aim with the new Ford Fiesta was to take a popular car that was already a segment leader in fuel efficiency, performance and personality, and make it even better,” said Kay Hart, managing director of Ford Philippines. “Ford Fiesta continues to push the boundaries and seal its credentials as the small car that stands out from the competition,” she added.
More features
Adding to its aggressive profile is a power-dome hood design that is also a new feature to the Fiesta’s exterior. Its rear design also gave the tail lamps more detail that complements its belt lines starting from its headlamps. The five-door hatchback variant also comes with a new rear spoiler while the four-door sedan sports a redesigned deck lid and bumper fascia. Inside, the new Ford Fiesta features a high-gloss finish for its dashboard paneling and comes with a matching finish in its door panels. Ford’s signature Ice Blue lighting that illuminates its dials, switches and displays matches well with its satin-chrome trim finish. The new Fiesta also is fitted new seat fabric designs as well as options for full leather and partial leather upholstery.
Powered by Ford’s global 1.5L Ti-VCT four-cylinder engine, it has 112 PS of power at 6,300 rpm and peak torque of 140 Nm at 4,400 rpm. The Ti-VCT technology allows extremely precise, variable control of “valve overlap,” which is the window of time in which both the intake and exhaust valves in an engine are open at the same time, allowing improved low-speed torque and increased fuel economy that is matched with Ford’s efficient PowerShift six-speed automatic transmission or the five-speed manual transmission. Later in the year, Ford announced that the new Fiesta will also be available with its patented 1.0L EcoBoost engine, which was recently named the 2013 International Engine of the Year, winning the award for the second consecutive year.
With tech-savvy buyers with smartphones, one can enjoy personalized and easy connectivity with the Fiesta’s SYNC that enables the driver to answer phone calls and select music from devices connected via Bluetooth or USB, and listen to text messages by simply using voice commands, making driving safer as this helps drivers to keep their hands on the wheel and eyes on the road at all times. “New Ford Fiesta was built for the digital generation,” said Hart. “With SYNC, Bluetooth connectivity and MP3 capabilities, the tech-savvy can be constantly plugged into their favourite music and connected to their world while on the go.” Another segment-leading feature includes the Smart Keyless Entry, enabling the driver to unlock the car or to start the engine without its keys, simply by unlocking the doors automatically when pulling the door handle and pushing the Ford Power Start button to start the engine. Safety and driver-assist features include standard airbags for the driver and front passenger, Electronic Stability Program, back-up parking sensors and Hill Launch Assist that helps drivers make a perfect hill start whether it’s uphill or downhill, by holding the car for up to three seconds on the slope. Prices start from P698,000 with the Ambiente five-door and four-door manual transmission all the way up to the premium five-door Sport model and Titanium four-door model priced at P868,000.
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