More than meets the eye-Transformers: Dark of the Moon is a car enthusiast’s dream movie
Michael Bay, Steven Spielberg, et.al. have pulled out all the stops in making Transformers: Dark of the Moon the must-see summer movie. If you are even hesitating to watch the movie, the opening shot of Rosie Huntington-Whitely sashaying up a flight of stairs is worth the price of admission. Fun cameos by a rogue’s gallery worth of real-life and screen stars make for entertaining breaks between the action sequences.
The stars of the movie are of course the cars, and there is an entire auto show’s worth of eye candy in Transformers. Aside from mainstay Bumblebee aka Chevrolet Camaro, there’s an entire stable of Chevrolet vehicles who will roll along with the yellow coupe. Other brands are well represented, too, including Ferrari, Hummer, and Mercedes-Benz. (No Mustangs in sight, this time.) Classic car buffs will also not be left wanting, as gleaming vintage metal have been gratuitously inserted into the movie.
Watch it in 3D, as the visuals are amazing.
If you want to drive something close to the onscreen car, Chevrolet will be releasing a Transformers Special Edition Camaro to selected markets. The car will feature stripes, 20-inch wheels, and Autobot logos. (There goes your credibility on track days.)
Thanks to Chevrolet Philippines (The Covenant Car Company) for the advanced screening.
Here’s more on the Camaro:
The Chevrolet Camaro returns as the Autobot “Bumblebee” in Transformers: Dark of the Moon, which opens exclusively in 3D Tuesday and worldwide Wednesday. To celebrate, Chevrolet will offer a 2012 Transformers Special Edition Camaro Coupe to Bumblebee fans in the United States, Canada, China, Japan, Europe, South America, and the Middle East.
“The Transformers franchise has helped introduce Camaro – and Chevrolet – to a whole new generation of fans,” said Rick Scheidt, vice president of Chevrolet marketing. “Its role in the films helped make the Camaro the best-selling sports car in America, and one of the best-known cars of any kind around the world.”
The fifth-generation Camaro previously played Bumblebee in the 2007 film Transformers and in the 2009 film Transformers: Revenge of the Fallen. The films generated $1.5 billion in global box-office sales, and helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships.
In 2009, the Camaro was the most-searched-for car on the web, according to Yahoo!Autos, even though the first models didn’t arrive at dealers until late that year. In 2010, the Camaro assumed leadership of the U.S. sports car market from the Ford Mustang for the first time in 24 years. This year, the Camaro continues to lead the segment, fueled by the introduction of the Camaro Convertible. Chevrolet has sold 40,275 Camaros this year, compared to the Mustang sales of 30,206.
That momentum is expected to accelerate early next year with the introduction of the 550-hp (405 kW) 2012 Camaro ZL1, as well as limited-edition models such as the Transformers Special Edition.
The 2012 Transformers Special Edition will be offered as a $3,000 package on 2LT and 2SS Camaro Coupes with Rally Yellow paint. In addition to the content offered in the popular RS appearance package, the Transformers edition will feature black rally stripes that stretch over the hood, roof, decklid and unique high-wing rear spoiler; 20-inch, black-painted wheels wrapped in high-performance summer tires; and Autobot Shield logos on the center caps and front quarter panels.
Inside, the Transformers Camaro has a black leather interior accented with yellow stitching on the instrument panel, center console, armrests and seats. Autobot Shield logos are embroidered on the front headrests, as well as the center console lid.
Two dealer-installed options are also available: exclusive, 21-inch, black-painted wheels and a black ground-effects package.
Customers may begin ordering the 2012 Transformers Special Edition Camaro in July, with vehicles arriving at dealers in the U.S. and Canada in September.
Posted by: Jason K. Ang
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