The new Ford Fiesta has emerged the supreme winner of this year’s Women’s World Car of the Year awards.
For its “high-end look and feel,” safety, value for money, child-friendliness and environmental footprint, an all-female panel of global motoring writers crowned the new Ford Fiesta 1.0L EcoBoost as the 2013 Women’s World Car of the Year.
“(Ford) was ‘thrilled’ to receive not only the Economy Car category award but the overall supreme award. Women pack powerful purchasing power, representing a huge market opportunity. The fact that a respected panel of published and specialist women motoring writers selected the Ford Fiesta 1.0L EcoBoost is a significant accolade as we work to design, develop and market our vehicles, technologies and services in a way that captures the attention of this very influential buying group,” said Craig von Essen, Ford Motor Company Asia Pacific product communications director.
The car bested a short list of finalists that included the Audi Allroad luxury crossover, Range Rover SUV and Porsche Boxster S sports car.
Women are drawn to the new Ford Fiesta because of its bold new look, award-winning engine and easy-to-understand controls.
The new Fiesta 1.0L EcoBoost also wins the award’s Economy Car category besting Kia Forte and Toyota Prius.
Chief judge Sandy Myhre of New Zealand said the judging categories was changed for 2013 and the new three-tier voting system makes it harder for any car to be selected as a category finalist, let alone win. Judges supply their own short list from 2013-model-year cars they’ve tested.
From there, a short list is formed to determine the finalists; and from the finalist list, judges choose their supreme winner and the podium finishers.
Myhre said the Women’s World Car of the Year awards are designed primarily to reflect the preferences of women buyers through the ballot box of women motoring writers from around the world and points out that while some of the judging criteria remain consistent throughout, there are variables.
Gets better and better
Commenting on some of the reasons for their selection, United Kingdom judge Victoria MacMillan Bell says Ford’s styling gets better and better.
“The Fiesta has such a high-end look and feel to it. Pair this with the multiaward-winning 1.0L EcoBoost engine achieving range figures and performance never before seen, and this very stylish pocket rocket wins in every category, with bells on,” said Kay Hart, Ford Philippines managing director.
She said the new Fiesta is a definite stunner in the Philippine market, turning heads of men—and now women—all over. “Winning this award only goes to show that women motorists around the world do appreciate the overall value package that our new Fiesta has to offer, and they recognize its unbeatable combination of good performance and superb fuel economy.”
The presentation of the trophies and certificates will take place in London October this year.
Redefine
According to Ford Philippines, the new Fiesta is poised to again redefine the small car segment with its exciting new bold design, segment-leading fuel economy, class-leading safety features and all-new smart technologies, including Ford SYNC.
Starting August, eight new class-leading Fiesta variants will be available to customers at Ford showrooms nationwide featuring the 1.5L Ti-VCT engine, in both automatic and manual transmissions.
The new five-door Fiesta Sport+ with the patented 1.0L EcoBoost engine, which was recently named the 2013 International Engine of the Year (winning the award for the second consecutive year), will be available to customers later in the year.
Ford’s 1.0L EcoBoost engine delivers 123 horsepower and produces 99 g/km CO2 as part of a class-leading lineup of seven Fiesta engines that deliver sub-100 g/km CO2 emissions.
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