Following the completion of the buyout by Italian car company Fiat of American auto “Big Three” member Chrysler, the group has now shown its new corporate logo. Before, the company was symbolized simply by the two corporate logos of Fiat and Chrysler side by side. Now, the new Fiat Chrysler Automobiles sports a new “FCA” logo. According to Fiat Chrysler, ” three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution.”
But to our eye, the new logo looks generic and could actually stand for a dentist’s clinic. A pity that two car companies who are leaders in automotive design couldn’t come up with something more memorable for their corporate logo. Hopefully it won’t show up on any car body panel, ever.
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