Morpheus (Lawrence Fishburne) challenges our idea of luxury in the Matrix-like Kia ad for its K900 sedan
America’s biggest TV event is the football season finale Superbowl. This year, the match is between the Seattle Seahawks and the Denver Broncos. More interesting for car fans everywhere is the battle of the Superbowl ads. With a TV audience estimated at 111 million viewers, the game is the year’s juiciest prime time for advertising. This year sees a large number of car-related productions. With the advertisers reportedly paying up to $4 million for a 30-second spot, the companies are going all-out to attract a wide audience. Here’s a rundown of the commercials:
Toyota takes the Muppets on a ride in the Highlander, showcasing its eight human or Muppet seating capacity with Terry Crews on board (5.6 million views):
https://youtu.be/N5A3R4XqhOA
Jaguar highlights the heritage and performance of the F-Type coupe with a trio of British villians: Loki, the Mandarin and Sinestro, aka Tom Hiddleston, Sir Ben Kingsley, and Mark Strong. They unflappably deliver wicked lines in their trademark aristocratic accents, telling us why “It’s good to be bad” (7million views):
https://youtu.be/2Bls1KKDwmo
Volkswagen follows up its successful Passat pint-size Darth Vader ad with another humorous commercial, in which it depicts that every time a VW hits 100,000 miles, an engineer gains some superpowers (9.8 million views):
https://youtu.be/ns-p0BdUB5o
Hyundai has pitchmen Richard Lewis and Big Bang Theory’s Johnny Galecki to show why the Elantra might get you in a good spot (winner so far with 12.2 million views):
https://youtu.be/yWiPEe-RiCM
Audi goes for humor as well, in an ad featuring a hybrid—a hybrid dog Doberhuahua (7.8 million views):
https://youtu.be/zl0zw1YVZd4
Chevy shows how the Silverado is ideal for studs, including the bovine variety (4.4 million views):
https://youtu.be/dOMrA-BGuLY
Our personal favorite is the Kia ad for its upcoming K900 luxury sedan, with Lawrence Fishburne as Morpheus challenging our idea of luxury (2.4 million views):
https://youtu.be/Ob-wn52Dkmk
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of Cebudailynews. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.
