World-leading brand management consultancy Interbrand recently released its annual survey reporting the gap between global brands’ environmental performance and consumers’ perceptions of that performance.
Kia is a consistent placer on Interbrand’s Best Global Green Brands (BGGB) survey and this year, the Korean automaker giant placed 35th out of 50, a two-spot improvement from last year’s ranking.
This recognition continues to reflect Kia’s efforts on developing green technologies and vehicles to minimize environmental impact.
Kia vice president for marketing division, Park Byung-yun, shared a few notable steps the company took in pursuit of greener technology.
“Kia’s first electric vehicle, Soul EV, made a debut at the 2014 Chicago Auto Show, and Optima Hybrid and Cadenza Hybrid show Kia’s growing research and development competencies. Furthermore, Kia also carried out corporate CSR activities called Green Light Project in Tanzania donating vehicles to enhance mobility in the local community, ” he said.
“Kia puts continuous efforts on managing eco-friendly car life cycles, from design and production to distribution and disposal. We will continue to surprise our customers with eco-friendly vehicles and various social activities for global environmental conservation and sustainable growth.”
Kia is exclusively distributed in the Philippines by Columbian Autocar Corp.
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