will.i.am designs bespoke Lexus NX

October 02,2014

250914lex1An ultra-stylish interpretation of the new Lexus NX, created by the musician, innovator and global entrepreneur will.i.am, was revealed at an exclusive launch party in Paris. The Grammy award-winning artist presented his vision for Lexus’s first luxury compact crossover before performing a DJ set for invited guests from across Europe.

The special edition NX 200t F Sport brings will.i.am’s flair and creativity together with the NX’s eye-catching striking angles. Featuring cutting-edge on-board technology, a sharply styled exterior and a sport design, the NX is aimed at younger, urban customers who value good design.

250914lex2Talking about his special version of the NX, will.i.am said: “When I found out Lexus wanted me to be involved in the Striking Angles campaign, my first thought was, can I design a car with you? I am honored to be launching my bespoke Lexus NX F Sport in Paris, this car is super fresh and incorporates my personal style. My point of view is, the best kind of design will encourage other people to interpret that design.”

Alain Uyttenhoven, Head of Lexus Europe, said: “Working with will.i.am to produce a bespoke take on the NX has been a fantastic experience. We were immediately struck by his passion to take the bold design of the NX F Sport to a whole new level. The striking design of the NX has already captured the imagination of customers worldwide and will.i.am’s interpretation extends the car’s personality and character in a new direction that embodies his creativity and vision.”

Cutting-edge technology

250914lex3One of the most innovative features of will.i.am’s NX is its array of four 180° cameras which can capture panoramic photographs and video while driving. Built into the customized bodywork, they capture media that can be displayed instantly on the driver or passengers’ smartphone screens, via Bluetooth.

Recognizing that people increasingly own multiple mobile devices, the NX is equipped with Lexus’s patented Wireless Charging Tray. Located in the centre console box, this allows smartphones and other compatible devices to be recharged simply by being placed on the tray, with no need for a connecting cable.

As can only be expected of a multi-platinum-selling artist, the SUV is equipped with a premium audio system. The 10-speaker Pioneer Surround Sound system includes 16.5cm speakers in the front and rear doors and 6.5cm speakers in the instrument panel.

Power is provided by Lexus’s all-new 2.0-litre VVT-iW turbo petrol engine, matched to a six-speed automatic transmission. It delivers 235 hp and a hefty 350Nm of toque between 1,650 and 4,000rpm, enabling 0-100 kph acceleration in a brisk 7.1 seconds.

Exterior

Blending innovation and design, will.i.am has added his own touch to the NX’s distinctive exterior, producing a lower, wider and more emphatic look. The bodywork combines brushed aluminum and carbon vinyl with will.i.am’s signature monochrome, matte pearl white paintwork and a black-tinted panoramic glass roof. The powerfully flared front and rear wings are fused to a diamond-shaped body, with defining lines generating from the spindle front grille.

As well as sitting lower to the ground, the bespoke NX is fitted with massive, 22-inch alloy wheels, with a luminous black machined finish that strikes a sharp contrast with the visible orange brake calipers.

Interior

Inside, the car features a distinctive combination of brushed aluminum and contrasting soft materials to create a distinctive but luxurious ambience. The monochrome color scheme is continued in the cabin to create a clean and cohesive look.

The modified seats are upholstered in soft Nappa leather, specified by will.i.am and hand-embroidered with his willpower logo. The brushed aluminum floor mats are also to his personal specification.

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