Rolls-Royce to unveil opulent Serenity at the Geneva International Motor Show

The Rolls-Royce Motor Cars stand at this year’s Geneva International Motor Show will be a haven of tranquility as the celebrated marque brings Serenity to Switzerland.

Celebrating the historical role played by silk as a symbol of regal and imperial power, the Rolls-Royce Motor Cars Bespoke design team has created a magnificent one-off motor car which will set a new benchmark for luxury individualization in the motor industry, and reaffirm that Bespoke is Rolls-Royce.

Delivering authentic modern luxury, Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car.

This unique design demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer.

The marque’s Bespoke design team has taken inspiration from the opulent interiors of Rolls-Royces that have conveyed kings and queens, emperors and empresses, and world leaders throughout history, while using contemporary interpretations of European furniture combined with Japanese royal kimono designs to deliver a truly innovative, modern and tranquil Rolls-Royce interior.

The new benchmark in superluxury motor cars will be unveiled at the Geneva International Motor Show on March 3.