Ford PH launches the all-new Mustang

April 24,2015

2015-mustangFord Philippines celebrated the arrival of the all-new Mustang in a rock concert held at Bonifacio Global City, Taguig City. The All-New Mustang is the sixth generation model built by Ford since launching the first model in April 17, 1964. Regarded as one of the most highly-anticipated vehicles of the year, the iconic all-new Mustang

comes loaded with innovative technologies, delivering world-class levels of performance and style for a more controlled, connected and comfortable driving experience.

 

“The all-new Mustang represents the very best of Ford and its arrival marks the latest chapter of the iconic muscle car’s rich legacy, crafted with a more contemporary look and feel. With a history spanning more than 50 years, this iconic car is at the heart and soul of Ford and we are very excited to bring the sixth generation Mustang to the Philippines,” said Kay Hart, Managing Director, Ford Philippines.

 

mustang-2The Mustang is a car beloved by all as evidenced by sales of over 9 million units over its 50 years of continuous production. For the first time in its history, it has been made available in more markets in Europe and Asia, further cementing its place as a global automotive icon.

 

All-new shape, yet unmistakably Mustang

 

The clean-sheet design of the all-new Mustang evokes the essential character of the brand, retaining key design elements with a contemporary execution including its signature shark-bite front fascia and trapezoid grille. Its long sculpted hood and short rear deck paired with a sleeker profile stimulate a first impression that is unmistakably Mustang.

 

Other key features include a lower, wider stance with a reduced roof height, wider rear fenders and track, and three-dimensional, tri-bar tail lamps. its tires have been fitted with 19-inch aluminum wheels for a more aggressive stance.

 

The information controls and active driver needs are situated accessibly in the aviation-inspired cockpit, which is executed with the highest degree of craftsmanship ever found in a Mustang. Large, clear instrumentation puts vehicle information right in front of the driver in the roomier cabin, while improved ergonomics and tactile switches and knobs provide better control. The added width and new rear suspension contribute to improved shoulder and hip room for passengers, and more trunk space that can accommodate two golf bags.

 

“When you see a Mustang drive by on the road, you see a legend in motion. From its exterior and interior features, the all-new Mustang is inspired by a unique and iconic design that has been reinvented for the contemporary world,” said Minnie Valencia-Bustamante, vice president for marketing and sales, Ford Philippines.

 

The all-new Mustang sets new handling benchmarks for the brand, delivering world—class dynamics and ride quality, featuring all-new front and rear suspension systems and the most capable brake lineup ever offered in its history.

 

At the front, a new perimeter sub frame helps to stiffen the structure while reducing mass, providing a better foundation for more predictable wheel control that benefits handling, steering and ride. The new double-ball-joint front MacPherson strut system also enables the use of larger, more powerful brakes.

 

At the rear is an all-new integral-link independent rear suspension. The geometry, springs, dampers and bushings all have been specifically modified and tuned for this high—performance application. New aluminum rear knuckles help reduce unsprung mass for improved ride and handling.

 

The Mustang Experience

 

The all-new Mustang offers more options to fit any lifestyle with two high-performing engines to choose from: the 5.0-liter V8 or the 2.3-liter EcoBoost engine. Each engine gets a unique grille that allows in only as much air as that specific power plant needs. The reworked automatic transmission features new steering wheel-mounted shift paddles for drivers who want the choice between convenience and control.

 

The state-of-the-art 2.3-liter EcoBoost engine uses direct injection, variable cam timing and turbo charging to deliver plenty of usable performance and projected segment-leading fuel efficiency. A unique intake manifold and turbocharger housing enable it to deliver the performance Mustang drivers expect with output projected at more than 314 PS of power and 434 Nm of torque.

 

The latest edition of the 5.0-liter V8 now features an upgraded valve train and cylinder heads that yield more than 441 PS of power and 542 Nm of torque. A new intake manifold improves low-speed breathing for better fuel economy, idle stability and emissions, making it the most powerful V8 engine in GT history.

 

Active grille shutters will help increase fuel-efficiency by further reducing drag at higher speeds when extra cooling capacity is not needed. The shutters can completely close off the grille, sending air over and around the car instead of through the engine compartment.

 

“The all-new Mustang offers high-performing engines that deliver the same premium driving experience that customers have come to expect from the Pony. Powerful or fuel-efficient, we are pulling all stops and whistles to make sure our customers get to experience the all-new Mustang at its best, as a true icon of performance and design,” said Bustamante.

 

Safer on the Road

 

The all-new Mustang is equipped with advanced technologies to assist drivers in creating a safe driving environment. Driver-assist features including Blind Spot Information System with cross-traffic alert and adaptive cruise control can help ease the load, while SYNC AppLink lets drivers control their smartphone apps to listen to their favorite form of entertainment. These enhancements will provide the ability to deliver information such as the maximum change in velocity during impact, indication of crash type (front, side, rear or rollover), safety belt usage as detected by the vehicle, awareness of whether multiple impacts occurred

and whether airbags were deployed.

 

An all-new inflatable airbag restraint design provides the front seat passenger with knee airbag protection while significantly reducing system size and weight, enabling a roomier interior for more comfort. This new airbag is part of a standard comprehensive safety system that includes a more robust package of sensors, safety belt anchor pretensioners, improved exterior lighting and doubles the total number of airbags on the all-new Mustang.

 

Smarter than your average pony

 

The all-new Mustang features a significant amount of innovative technologies providing drivers with enhanced information, control and connectivity when they want it. From Intelligent Access with push-button start to SYNC with MyFord Touch and MyKey in every Mustang built, to the standard Track Apps and a new Shaker Pro Audio System, drivers will be able to customize their time behind the wheel.

 

Toggle switches on the console allow drivers to quickly adjust steering effort, engine response, and transmission and electronic stability control settings at the tip of their fingers. The advanced new Ford-developed stability control system is tuned to maximize the all-new Mustang’s dynamic capabilities. A selection of Drive Modes also allows drivers to create the perfect Mustang for whatever road it faces.

 

The All-New Mustang in the Philippines

 

Since being introduced in the country in 2012, close to 500 Filipinos have been privileged to call themselves Mustang owners. Iconic in every shape and form, the Mustang continues to exude a global appeal for both current and new—to—Ford customers who marvel at its unique combination of style, performance and affordability.

 

“We’re so proud to bring to the market an all-new Mustang that is more powerful, better—looking, more refined and more efficient, without losing any of its iconic appeal. The reception we’ve received for the Mustang is an unbelievable testament to how well-loved this car is and holding the Philippine launch close to its 51st anniversary date makes it even more special,” said Hart.

 

The 2.3—litre EcoBoost® comes in four dynamic colors: Race Red, Oxford White, Magnetic Metallic and Black. The 5.0L V8 GT also comes in these four exciting colors with two additional vibrant colors in Triple Yellow Tri-coat and Competition Orange.

 

Prices start at PhP 2,499,000 for the 2.3-liter EcoBoost® model and PhP 2,999,000 for the 5.0-liter V8 model. The all-new Mustang will be available in Ford dealerships starting in May.

 

The Ford Mustang will continue to be built in the United States at Flat Rock Assembly Plant.

 

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