Asianbrands Motors Corporation, the exclusive distributor of Mahindra in the Philippines, will showcase the complete lineup of Mahindra vehicles at the 2015 Philippine Truck and Bus show at the SMX Convention Center in Pasay City on 17-19 July 2015. As the ideal brand for the modern Filipino entrepreneur who values utility, durability, and ruggedness, the Philippine Truck and Bus Show is the perfect venue for Mahindra.
Fresh from its official launching in the Philippines, Asianbrands Motors Corporation is poised to hold its first public display, which will feature the Mahindra Enforcer Single Cab and Double Cab, as well as the Xylo AUV. Leading the opening ceremony and ribbon cutting on Friday, 17 July 2015 will be Mr. Eric R. Arpilleda, Vice President for Government Sales, Special Utility Vehicles and Tractor Sales Division, Asianbrands Motors Corporation, together with Mr. Anis Sayyad, Deputy General Manager, International Operations, Mahindra & Mahindra Ltd.
Faithful to its thrust of providing Filipinos affordable yet dependable vehicles, Mahindra will put on display the recently launched the Enforcer Single and Double Cab pick-up models, ideally built for transporting any cargo on any terrain, and the Xylo AUV – a people carrier designed for utmost comfort and versatility.
“We are looking forward to this year’s Philippine Bus and Truck Show as this will be our first public display. We are confident that the market will see Mahindra as their perfect partner in their businesses, which comes with a friendly price tag, yet does not compromise quality and dependability,” said Mr. Felix Mabilog, Jr., President, Asianbrands Motors Corporation.
About Asianbrands Motors Corportaion
Asianbrands Motors Corporation (AMC) is a newly incorporated automotive distributor company of the Columbian Group of Companies committed to introduce the Mahindra brand into the Philippine market. As a full-service automotive distributor, AMC is devoted to providing the buying public with the complete automotive ownership experience deserving of a respected automotive brand with a 70-year heritage. As such, apart from bringing in a diverse line-up of quality vehicles, the company is also committed to building an entire workforce devoted to provide quality service and parts availability, a competent dealership network, marketing and communications efforts, as well as customer satisfaction strategies and corporate social responsibility initiatives.
About Mahindra
Mahindra & Mahindra is a USD 16.5 billion group based in Mumbai, India, which employs more than 180,000 people in over 100 countries. Mahindra & Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra & Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defense, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2014, Mahindra & Mahindra was featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.
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