Rolex celebrates its 20-year love affair with the Pebble Beach Concours d’Elegance
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July 10,2017
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The brand’s natural alliance with motor sport dates back to the 1930s when Sir Malcolm Campbell broke the 300-mile-per-hour barrier at the wheel of his World Land Speed Record Car Bluebird, with a Rolex on his wrist. Since then Rolex’s presence in the world of motor sport has steadily grown, paving the way for esteemed partnerships with some of the most celebrated drivers of the last fifty years, including three-time FIA Formula One Drivers’ World Champion, Sir Jackie Stewart: “Rolex has always set the standard and in that way the two worlds are perfectly matched. It is a wonderful relationship because passionate car and watch aficionados understand the great privilege of owning something very special, something with great history, elegance and the pioneering mechanics of its era.”
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