Volvo partners with Google to embed apps in its next-generation infotainment systems

Volvo Cars announced it has been working with Google to embed voice-controlled Google Assistant, Google Play Store, Google Maps, and other Google services into its next-generation Sensus infotainment system, based on Google’s Android operating system.

As the automotive market turns more and more to the millennial generation and so is the dependency on internet-based apps, Volvo customers will now get to benefit from the digital enhancements from Google and will change the way they interact with their cars. With the basic apps and services developed by Google and Volvo Cars are embedded in the car, customers get to upload thousands of additional apps are available through the Google Play Store that is optimized and adapted for Android-based car infotainment systems. The next generation of Sensus will run on Android, new apps and software updates will be available in real-time and can be automatically applied. This feature allows future Volvo cars to react to customer needs and offer drivers up-to-date information and predictive services.

“Bringing Google services into Volvo cars will accelerate innovation in connectivity and boost our development in applications and connected services,” said Henrik Green, senior vice president of research and development at Volvo Cars. “Soon, Volvo drivers will have direct access to thousands of in-car apps that make daily life easier and the connected in-car experience more enjoyable.”

The Google Assistant provides a central voice interface for the car that allows drivers to control in-car functions such as air conditioning, and use apps to play music and send messages. This integration contributes to reducing driver distraction, helping drivers keep their eyes on the road at all times.

Google Maps will also enable the next generation of Sensus to provide refreshed map and traffic data in real time, keeping drivers informed about upcoming traffic situations and proactively suggesting alternative routes.

Volvo’s announcement builds on the strategic relationship between Volvo Cars and Google, which began in 2017 when Volvo Cars announced the new generation of its infotainment system, will be based on Google’s Android platform. The first Android-based system is intended to be launched in a couple of years from now.

Volvo’s commitment to developing strategic relationships with third parties will broaden the range of connected services offered to Volvo customers, embracing the disruption currently underway in the car industry. It also continues to develop its own apps, software and connected services within the Volvo Car Group, using its growing force of software engineers.

“The Google partnership to be entered into is an important strategic alliance for Volvo Cars,” Henrik Green said. “The Android platform, Google services and Google’s working relationship with app developers in-house and worldwide will help us further improve the Volvo car experience.”