MANILA, Philippines–It was in September 2006 when Mitsubishi Motors Philippines Corp. (MMPC) introduced a pickup truck that featured many firsts: a shapely new bodywork that is more car-like, both in and out; spacious and comfortable rear seats;…
WHEN Chinese automaker Geely acquired the iconic Swedish brand Volvo—through its parent company Ford—for about $1.8 billion in 2010, it became the first successful purchase of a high-end global brand by a private Chinese car manufacturer.…
For a “Yolanda”-stricken community in Palo, Leyte, the group taking charge of its rebuilding has taken steps in the right direction—providing electric-powered tricycles as a respectable and sustainable means of livelihood to several of its families. In…
The recently launched, third generation model has demonstrated how Nissan’s “Innovation and Excitement for Everyone” brand positioning is shaping its product lineup. Moreover, Nissan, as a brand, continues to drive up the Best Global Brands ranking, thanks…
MANILA, Philippines–Imagine the economic impact and reach of Mitsubishi Motors Philippines Corp.’s (MMPC) newly inaugurated headquarters and manufacturing plant in Sta. Rosa, Laguna, operating at full capacity. As soon as the automotive industry masterplan called the Comprehensive…
These days, the Internet is awash with motor-vehicle-dealing websites. But the vast majority of them leave users to their own devices, such as verifying the authenticity of either the seller or the buyer, checking the current condition…
“NEW STAGE 2016” is Mitsubishi’s blueprint for its future. Included in this mid-term business plan is for the Japanese automotive giant’s resolve to strengthen its the production and sales base in the Asean region. …
THE GOLF GTI, an enthusiast’s hatch revered for having the best blend performance, practicality and price. A special model of the Touareg, a luxury SUV that has always been a paragon of driving elegance and interior refinement.…
THE BIG news this year is that Swedish premium brand Volvo has started revitalizing its brand, and key to this initiative is the all-new XC90 SUV that will soon be available here in the Philippines.…
LAST SEPTEMBER, Ford announced its target to boost global vehicle sales by 52 percent by 2020. That’s about selling 9.4 million vehicles annually. and to do this, the Detroit-based automaker is relying heavily on the fast-growing Asian…
